What Vlocity licences cost today as Salesforce Industries

The most common mistake we see on a Vlocity renewal is a team hunting for a Vlocity price. There isn't one. Salesforce acquired the company in 2020, and the record is plain about where it went: "Vlocity, acquired in 2020, became Salesforce Industries (or Industries Cloud) providing deep, industry-specific solutions." What you license today is an industry cloud edition, sold per user, with OmniStudio and the industry data model arriving as part of it. That changes how you read the contract, how you count seats and how you compare offers, so it is worth getting the shape of the licence right before touching a spreadsheet.

This page is about what you pay Salesforce for the right to run the software. It is not about implementation work, which sits on the Vlocity implementation guide. The numbers below were read from Salesforce's public pricing pages on 13 October 2026, and each page carries Salesforce's own warning that it is provided for information purposes only and is subject to change.

#What you actually buy now

Vlocity's flagship products were the vertical packages for communications, media, energy and utilities, insurance and health. Salesforce now sells those as separate industry clouds, each with its own pricing page and its own edition ladder. Communications Cloud describes itself as follows: "A flexible and extendable platform specific to the communications industry to drive efficiency through automation, workflows, and integrations." Its pricing page lists a Growth edition, an Advanced edition and several Max editions, and its feature comparison names OmniStudio, Industries CPQ and document generation among the capabilities you are paying for.

Financial Services Cloud is the useful counterexample for anyone who assumes an industry cloud sits on top of a Sales Cloud licence. Salesforce answers the question directly on its pricing FAQ: "Financial Services Cloud comes out of the box with all the features in Sales Cloud and Service Cloud, plus an industry-specific data model, objects, and capabilities." The industry edition carries the sales and service functionality inside it. If your Vlocity-era estate has an industry cloud plus a separate Sales Cloud seat for the same person, ask whether you are paying twice for the same capability. That is one of the few places a renewal can come in lower than the last one without anyone losing anything.

Contrast that with the old habit of treating the vertical steps as an add-on to Sales Cloud seats. They are not. A Sales Cloud licence on its own carries no industry data model, no OmniStudio allowance and no industry process library.

#Published list prices

Each figure below is a list price in US dollars per user per month, billed annually, read from the page linked in the table. Salesforce also shows these in Australian dollars on the same pages, and the Australian figure is roughly 1.4 times the US one, so check which currency your quote is written in before comparing anything.

Two things stand out. First, the same ladder repeats across industries: a Growth or Core entry edition, an Advanced edition and a Max edition at well over double the entry price. Second, the entry edition is where OmniStudio lives. The Media Cloud Growth listing names Omnistudio, the Business Rules Engine and the relationship tooling as its headline features, so you do not need a top edition just to use the tooling that made Vlocity what it was. Media Cloud itself is described as "Deeply customizable CRM for media and entertainment providers." which is a fair summary of the Growth proposition across the family.

Insurance, health and public sector sit on their own pages and their own edition names. Read them on the same terms: a list price per user, annual billing, and a footer telling you to contact a sales representative for detailed pricing.

#OmniStudio is metered, and that is the licence trap

The part of a Vlocity-style estate that behaves unlike ordinary seat licensing is OmniStudio. Salesforce's OmniStudio page lists the allowance under the heading Omnistudio Usage Included with Industry Cloud Editions: 100K Omni calls a month for Enterprise Edition, and 1M Omni calls a month for Unlimited Edition and Agentforce 1 Editions. Beyond that, additional usage is listed as 10K dollars per org per month, in increments of 200K calls a month, and that line is where community and guest user access appears as well.

So the allowance is per org and per month, and it is shared by every OmniScript, FlexCard, Integration Procedure and Data Mapper call your estate makes. A call-centre agent running a guided flow, a portal customer completing an enrolment and a nightly integration all draw from the same pool. For the page itself, Salesforce describes how external audiences are reached: "Solutions can be deployed natively to Experience Cloud sites or embedded in external websites, allowing you to engage customers and partners directly with secure, branded interactions." That is the sentence to hold in mind when you size, because an exposed portal turns a seat-based estimate into a volume-based one.

A worked example, which is list arithmetic and not a quote. One extra increment is 10,000 dollars a month, which is 120,000 dollars a year at list for 200K more calls each month. If a busy customer portal pushes an Enterprise Edition org from 100K to 250K calls, you need that increment, and a second org on the same contract is a separate allowance. Whether those calls are cheaper to avoid than to buy is an architecture question, and it is a good reason to read the integration guide before you accept a volume uplift.

#Contract and renewal mechanics

Industry clouds are annual contracts billed annually, and Salesforce's own pricing pages describe most of its products as annual with terms that vary. Four mechanics matter at renewal.

1. Edition drives the allowance. The call allowance follows the edition, not the user count. Moving from Enterprise to Unlimited or to an Agentforce 1 edition multiplies the included calls tenfold, which can be cheaper than buying increments if you were already over.
2. Legacy paper names. Orders signed in the Vlocity era may still carry package names from the old catalogue. Ask the account team to map each line to a current edition in writing, with the call allowance stated, so you are not renewing a line nobody can describe.
3. Quoting is a separate decision. Industries CPQ is named in the Communications comparison, and Salesforce stopped selling CPQ to new customers in March 2025. If your quoting runs on it, treat that as its own conversation with its own timetable, and read the cost page for the quoting product rather than assuming it rides along.
4. Uplift at renewal. Public list prices say nothing about what uplift applies to your existing discount. Ask for the new edition at list and your discount side by side.

#How to right-size the licence

Start with named users, then fix the call count. For users, separate the people who need the industry data model and OmniStudio-built screens from the people who only read a dashboard or approve a request. The first group needs the industry edition. The second may fit a cheaper Salesforce seat or a platform licence, and your account team can tell you which combinations are allowed on your paper.

For calls, ask for the monthly usage figure for the last twelve months, by month, from the account team. A flat year suggests the allowance is about right. A rising line with a portal launch coming means you should price the next edition up before you price increments. If you cannot get the figure, that is itself a finding, and you should say so in the negotiation.

Then check dormant seats. Industry editions are the most expensive per-user lines in a typical estate, which makes every unused seat visible on the invoice. A quarterly review of who logged in is worth more here than almost anywhere else.

#A worked seat example

List arithmetic is the quickest way to see why edition choice matters more than a discount. Take a telecommunications business with forty people who need the industry data model and the guided order screens. On Communications Cloud Growth at the from price of 300 dollars, forty seats cost 12,000 dollars a month, or 144,000 dollars a year. On Advanced at 450 dollars the same forty seats cost 216,000 dollars a year, a difference of 72,000 dollars. That gap buys the extra tooling Salesforce names for the Advanced edition on its pricing page, which includes asset-based ordering and Salesforce Contracts. If your teams never touch either, the cheaper edition is the right answer, and the discount you negotiate on Advanced would have to be steep to beat it.

Now add the call allowance. An Enterprise Edition org carries 100K Omni calls a month inside the price. If those forty agents each complete a hundred guided flows a month and each flow makes five calls, that is 20,000 calls from agents alone, comfortably inside the allowance. The same business opening a customer portal for ten thousand customers who each make a few dozen calls a month adds several hundred thousand calls, and now the increment price decides the budget. Those volumes are invented to show the method, not to forecast yours, but the shape is real: seats are predictable, calls are driven by who you let in.

#Mixed estates and legacy packages

Many Vlocity customers did not move in one step. You may have one org still running the original managed packages, another on the newer platform-native runtime, and a Sales Cloud or Service Cloud licence in a third. Each of those can carry its own order lines. Before you renew, draw the estate as a list of orgs, and against each org write the edition, the user count and the call allowance. Duplicates show up immediately: two orgs each paying for an industry edition to support a team that is really one team, or an old sandbox kept on a paid line.

Ask directly which runtime your OmniScripts and FlexCards execute on. The licence question and the runtime question are different, but the person who can answer one can usually answer the other, and a runtime change is the kind of project that alters your call profile. It is cheaper to know that before you sign a multi-year commitment than after.

#Add-ons and support plans

Pricing pages for industry clouds list related apps and add-ons below the edition grid, and the Energy & Utilities page has a separate add-ons page. Those lines are where a quote grows quietly. Common candidates are contact centre tooling, workforce management, maps, contracts and extra data capacity. Ask for each one by name and keep it on its own row in the comparison, because a bundle that hides three add-ons inside one number makes it impossible to see which you actually use.

Support is the other line that moves the total. Salesforce describes its advisory, adoption and support plans on its Success pages, and the Energy & Utilities editions already list a Premier Success Plan among their inclusions. Check whether the plan on your current paper is in the edition price or an extra, and whether the plan you are being offered is the same level.

#Comparing licence offers

Compare offers on five axes, in this order: the edition name, the per-user price, the included Omni call allowance, the price of an extra call increment and the term. A vendor that quotes a lower seat price with a lower edition may leave you buying increments by month three.

#Where the other questions sit

Scope, partner choice and hours are on the implementation page. The history of the purchase is on what happened to Vlocity. Moving to a different platform, or consolidating industries into one org, is covered in should I migrate from Vlocity. For the underlying list prices, always go back to Salesforce itself, starting with the OmniStudio page, and treat any figure here as correct on 13 October 2026 and nothing more.