A headless CMS stores and manages content, and serves it through an API. It does not decide how pages look.
Salesforce Select Partner · 20+ enterprise implementations · 5.0/5 client satisfaction
Headless CMS and content sites that editors can run and search engines can read.
We choose and set up a headless CMS, model your content, build the Next.js front end with live previews, migrate your old site, and connect your forms so enquiries arrive in Salesforce as leads.
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- 15+Years of team experience
- 20+Enterprise implementations
- 60 minFree Headless CMS development review, with a written plan
- 5.0/5Client satisfaction (CSAT)
Proven Success With
5.0/5 CSAT
New to A headless CMS?
What is A headless CMS?
A separate front end, often built with Next.js, turns that content into fast pages for the website, apps and other channels.
Content is stored as structured fields, so one article or product can be reused anywhere it is needed.
Where you start
Where are you with your content platform?
Three common starting points, and what we do first in each.
Choosing a headless CMS
You are comparing Contentful, Sanity, Strapi and others.
First stepYour content, editors and channels listed, and the two best options compared.
Moving off a traditional CMS
A WordPress theme or older CMS has become slow or hard to change.
First stepA content inventory and a map of every URL.
A headless build that stalled
Previews break, editors struggle or the front end is slow.
First stepA review of the content model, preview setup and front end.
What we do
What do headless CMS development services include?
Eight parts of a content platform, from the CMS choice to the forms that feed Salesforce.
CMS selection
Chosen for your editors, channels and hosting.
Content modeling
Types, fields and references built for reuse.
Next.js front end
Fast, accessible pages from the content model.
Editor previews
Drafts shown on the real page design.
Localization
Languages and regions in the CMS and site.
Content migration
Moved by script, with redirects for every URL.
Salesforce lead forms
Enquiries created as leads with their source.
Search and performance
Metadata, structured data and Core Web Vitals.
Choosing a CMS
Which headless CMS should you choose?
We work with all five. They differ most in who hosts and runs them.
Contentful
Hosted headless CMS with content types, locales and APIs. Part of Salesforce since September 2026.
Large teams with many brands, sites or languages.
Salesforce CMS
Content inside your Salesforce org, managed in the Digital Experiences app.
Content for Experience Cloud sites and other Salesforce channels.
Sanity
Hosted content store with a customizable editing studio and GROQ queries.
Custom editorial workflows and highly structured content.
Headless WordPress
WordPress kept for editing, with content served through its REST API or WPGraphQL.
Teams that already know WordPress and want a faster front end.
Strapi
Open-source CMS you host yourself, or run on Strapi Cloud.
Full control of data, code and hosting.
Content modeling
What is a content model, and why does it matter?
A content model defines the types of content and how they link. A good one lets editors build pages from reusable parts.
Page
Hero section
Article
Product or service
Author
Image asset
Lead form
SEO fields
Locale
Pages and sections
Editors assemble pages from sections without asking a developer.
Reusable content
Articles, products, authors and images written once and used anywhere.
Shared settings
Forms, SEO fields and locales applied the same way on every page.
Migration
How do you migrate from a traditional CMS to a headless CMS?
Old page fields are mapped to the new content model, then moved by script so nothing is copied by hand.
Old CMS page
- Page body, one rich text field
- Author box in the theme
- Featured image
- Categories and tags
- Meta title and description
- Contact form plugin
- Old URL
New content model
- Article sections
- Author entry
- Image asset with alt text
- Topic references
- SEO fields
- Lead form block
- Slug and 301 redirect
Model before moving
The new content model is agreed before any content moves.
Moved by script
Scripts move and check content, so a rerun is cheap if something changes.
Every URL redirected
Each old URL gets a 301 redirect so search engines and bookmarks follow the move.
Forms to Salesforce
How do website forms create Salesforce leads?
Each enquiry becomes a Lead record with its source, so sales can follow it up.
Form step: Visitor fills in the form
What we build: A form block editors can place from the CMS
Where it lands in Salesforce: Fields matched to Lead fields
Form step: Bot check
What we build: Bot protection checked on the server
Where it lands in Salesforce: Only real enquiries go through
Form step: Submit
What we build: A server route posts to Web-to-Lead or the Salesforce API
Where it lands in Salesforce: A new Lead record
Form step: Source and campaign
What we build: UTM values and the page captured
Where it lands in Salesforce: Lead source and campaign fields
Form step: Backup copy
What we build: A copy emailed to your team
Where it lands in Salesforce: Nothing lost if Salesforce is unreachable
Form step: Follow-up
What we build: Assignment and auto-response rules set up
Where it lands in Salesforce: Lead routed to the right owner
How it runs
How does a headless CMS project run?
Six steps from the first call to a live site. The written proposal states the milestones.
- Discover
- Content, editors and channels listed
- URL inventory
- Choose and model
- CMS chosen with you
- Content model agreed
- Build
- Next.js front end
- Previews for editors
- Migrate
- Content moved by script
- Redirects tested
- Launch
- Forms tested into Salesforce
- Search and speed checks
- Support
- Editor training
- Or a monthly plan for changes
Cost and timing
What it costs and how long it takes
The review is free
A 60-minute architecture review of your content platform setup, with a written plan you keep.
A fixed-scope proposal first
Before any work starts you get a written proposal: a fixed-scope project with milestones, or a monthly plan. You approve it, or you do not.
Timing follows scope
How long it takes depends on what is in scope. The proposal states the milestones, so you see the timeline before you commit.
Client stories
Client work we have delivered
Real engagements, described by industry. Each story covers the starting position, what we built and how we delivered it, end to end.
Commercial & Business ServicesA Subscription Estimator and Technical Library for Fire Protection ProfessionalsA Next.js web application for a fire protection business: a searchable technical library and estimator with role-based access, manufacturer filtering, PDF output and subscriptions, with AI product identification in development.Next.js · Custom web application · Authentication and roles · SubscriptionsRead the story 
Communications, Media & TechnologyA Bilingual Knowledge Base That Answers Callers During a Major International EventA bilingual English and Japanese knowledge base for contact centre operators at a major international event: live answer suggestions, cross-language search with translated embeddings, operator content management and missing-question tracking.Custom AI · Vector search · Translated embeddings · Large language modelsRead the story 
EducationOne Tutoring Calendar Across Salesforce and TeachWorksSalesforce development for an Australian tutoring provider: a custom session calendar, two-way TeachWorks appointment sync, attendance and completion mapping, and session notes into after-session reports.Salesforce Platform · Lightning Web Components · Apex · TeachWorks APIRead the story Client reviews
What clients say about working with our architects
See how teams describe working with SynconAI, from first scope to production delivery.
Salesforce Select Partner30+ Salesforce certificationsDelivery from Delaware & Sydney, worldwide
Simply Outstanding
“SynconAI Consulting are Simply the Best in the Business When it comes to Salesforce implementation and AI-powered solutions, SynconAI are in a league of their own. Their expertise, dedication, and ability to deliver results that truly move the needle sets them apart from every other consulting partner we've worked with. What they achieved with our Sales Cloud, Service Cloud, and custom Agentforce agent has completely transformed how we operate streamlining our pipelines and our customer service, and automating tasks that used to consume hours of our team's time. They don't just implement technology they transform businesses. If you want the best, you work with their team.”
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Jack BennettConsumer Goods & Retail · United States
“I had a very urgent deadline for our project reporting to be delivered and needed to build the module, dashboard and output reports in Salesforce. SynconAI were very responsive - they met with me online, responded to my emails quickly and took calls - whatever was needed to progress the work quickly. We are thrilled with the outcome and will continue to work with SynconAI in the future to continue to build our Salesforce capability and platform.”
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Financial ServicesUnited StatesSalesforce Verified
“Working with SynconAI was a seamless and highly professional experience from start to finish. They took the time to deeply understand our business processes before designing and implementing a Salesforce solution tailored specifically to our operational needs. The team demonstrated strong technical expertise across Salesforce configuration, automation, integrations, reporting, and user experience design.”
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Frequently asked questions
Headless CMS development, answered.
Straight answers about choosing a CMS, previews, migration and forms that reach Salesforce.
Setting up a CMS that serves content through APIs, modeling the content, and building a separate front end, usually Next.js, with previews, localization and forms.
It depends on your editors, channels and hosting. Contentful and Sanity are hosted, Strapi can be self-hosted, WordPress can stay for editing, and Salesforce CMS suits Experience Cloud sites.
Yes. Salesforce completed its acquisition of Contentful on September 1, 2026, and says Contentful will be integrated across Customer 360 while keeping its headless design.
Content management built into your Salesforce org and managed in the Digital Experiences app. It publishes content to Experience Cloud sites and other channels, and serves it through APIs.
Yes. We set up Next.js Draft Mode so editors see unpublished changes on the real page design before they publish.
Yes. WordPress can stay as the editing tool, with content served through its REST API or WPGraphQL to a Next.js front end.
A server route sends each submission to Web-to-Lead or the Salesforce API after a bot check, so it becomes a Lead with its source and campaign.
Every old URL gets a 301 redirect, and titles, descriptions and structured data are carried over, so search engines can follow the move.
Salesforce, Salesforce CMS, Experience Cloud and Customer 360 are trademarks of Salesforce, Inc. Contentful, Sanity, Strapi, WordPress, WPGraphQL and Next.js are trademarks of their owners. SynconAI is an independent consulting firm; apart from its Salesforce partner status, it is not affiliated with or endorsed by these companies.
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