Marketing Cloud Next is the Salesforce marketing platform built on the Agentforce 360 Platform, in Growth and Advanced editions.
Salesforce Select Partner · 30+ Salesforce certifications · Architect-led
A Marketing Cloud Next readiness review before you move a single journey.
We review your Marketing Cloud Engagement or Account Engagement setup, your data, journeys, consent and content, and plan a staged move onto Marketing Cloud Next and Data 360.
See the readiness areas
- 20+Enterprise implementations
- 15+Years of team experience
- 30+Salesforce certifications
- 5.0/5Client satisfaction (CSAT)
Proven Success With
30+ Salesforce certifications · 5.0/5 CSAT
New to Marketing Cloud Next?
What is Marketing Cloud Next?
It runs on Data 360, so audiences, profiles and consent live in the same data model as sales and service.
Journeys are built in Flow, so journeys from Journey Builder or Account Engagement are rebuilt there and tested.
Where you start
Do you have to move to Marketing Cloud Next?
No. Salesforce has published no end of life for Marketing Cloud Engagement. You can stay, run both, or move, and the right choice depends on your data and your journeys.
Stay on Engagement
Keep running what works and improve it in place.
When journeys are stable and Data 360 is not in your plans.
Pilot Next
One audience or campaign on Marketing Cloud Next alongside Engagement.
When you want evidence before a larger decision.
Run side by side
New programs built on Next, existing ones moved as they are refreshed.
When Data 360 is live or planned for sales and service.
Move fully
Journeys, data and content moved onto Next in planned waves.
When the business case and the data are both ready.
What we do
What does a Marketing Cloud Next readiness review include?
Six reviews of your current setup, and one plan that ties them together.
01Current estate inventoryEverything your marketing team runs today, in one list.
- Business units and senders
- Data extensions and automations
- Journeys and integrations
02Data model reviewYour marketing data mapped to Data 360 objects.
- Data extensions remodeled as Data 360 objects
- Sources and keys identified
- Identity rules drafted
03Journey and automation reviewEach journey given a decision.
- Rebuild in Flow
- Keep running on Engagement
- Retire
04Consent and preferencesOne answer to who agreed to hear what.
- Subscription and opt-out sources
- Account Engagement consent sync
- Regional rules recorded
05Content and templatesWhat can be reused and what needs rebuilding.
- Templates and dynamic content
- Brand assets
- AMPscript and personalization
06Staged planA sequence your team can fund and run.
- First wave chosen
- Coexistence rules
- Edition and license questions for Salesforce
Readiness
Are you ready for Marketing Cloud Next?
Each area is scored in the review. These are the questions behind each score.
Data 360
What we checkWhether Data 360 is provisioned and which sources feed it
Ready whenCustomer data lands in Data 360 with known keys
Identity
What we checkHow one person is matched across email, CRM and web
Ready whenMatch rules are agreed and tested
Consent
What we checkWhere opt-ins and opt-outs are stored and synced
Ready whenOne source of truth per channel
Journeys
What we checkEntry criteria, decisions and waits in each journey
Ready whenEach journey has a rebuild, keep or retire decision
Content
What we checkTemplates, dynamic blocks and scripting
Ready whenReusable content is listed and rebuild effort is known
Team
What we checkWho builds in Flow and who owns Data 360
Ready whenOwners named and trained
What changes
How do Marketing Cloud Engagement concepts map to Marketing Cloud Next?
Most concepts have a counterpart, but the data underneath changes shape. Nothing imports as it is.
Engagement and Account Engagement
- Data extensions
- Subscribers and prospects
- Filters and audiences
- Journey Builder journeys
- Email templates
Marketing Cloud Next
- Data 360 data model objects
- Unified profiles in Data 360
- Data 360 segments
- Journeys built in Flow
- Rebuilt email content
Remodel the data
Data extensions are remodeled as Data 360 objects, with keys and relationships agreed first.
Rebuild the logic
Journey decisions are rebuilt in Flow and tested against the old results.
Plan for content
Templates and assets are reviewed one by one, so the effort is known up front.
Data 360
Bringing marketing data onto Data 360
Marketing Cloud Next reads from Data 360, so each source is connected and modeled before journeys move.
- Marketing Cloud Engagement
- Account Engagement
- Sales and Service Cloud
- Web and commerce data
Data 360
- Data streams and keys
- Data model objects
- Identity resolution
- Consent and preferences
- Segments for Marketing Cloud Next
Sources first
Each source is connected and checked before anything depends on it.
One profile
Identity rules decide how records from each source become one person.
Consent travels
Opt-outs reach every channel before the first send from Next.
How it runs
How does a Marketing Cloud Next readiness review run?
Five phases, run as parallel workstreams. Your proposal states the dates.
Workstream
- 01Inventory
- 02Assess
- 03Model
- 04Decide
- 05Plan
Data
Journeys
Consent
Content
Plan
Cost and timing
What it costs and how long it takes
The review is free
A 60-minute architecture review of your Marketing Cloud setup, with a written plan you keep.
A fixed-scope proposal first
Before any work starts you get a written proposal: a fixed-scope project with milestones, or a monthly plan. You approve it, or you do not.
Timing follows scope
How long it takes depends on what is in scope. The proposal states the milestones, so you see the timeline before you commit.
Client stories
Client work we have delivered
Real engagements, described by industry. Each story covers the starting position, what we built and how we delivered it, end to end.
Commercial & Business ServicesBooking to Follow-Up in One Connected Flow for a Five-Brand Events GroupSales Cloud, Flow and Marketing Cloud Growth for a five-brand Australian events group: Book Event wizard, branded confirmations, reminders and impact reports, and a consent-safe Mailchimp migration.Sales Cloud · Marketing Cloud Growth · Flow · Salesforce PlatformRead the story 
Financial ServicesLead-to-Funded Automation Across Eight Lending BrandsSales Cloud for a US alternative lender: lead-to-funded automation, an eight-brand, 15-step email sequence engine design controlled by Salesforce status, Instantly API integration and Gmail sync.Sales Cloud · Salesforce Platform · Flow · ApexRead the story 
Consumer Goods & RetailGoverned Agentforce From Sandbox to Production for a Consumer Products BrandAgentforce for an Australian consumer products brand: agent configuration and testing, AI actions on business records, permission design, sandbox fixes and a controlled production deployment.Agentforce · Einstein · Salesforce Platform · Permission SetsRead the story Client reviews
What clients say about working with our architects
See how teams describe working with SynconAI, from first scope to production delivery.
Salesforce Select Partner30+ Salesforce certificationsDelivery from Delaware & Sydney, worldwide
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Jack BennettConsumer Goods & Retail · United States
“I had a very urgent deadline for our project reporting to be delivered and needed to build the module, dashboard and output reports in Salesforce. SynconAI were very responsive - they met with me online, responded to my emails quickly and took calls - whatever was needed to progress the work quickly. We are thrilled with the outcome and will continue to work with SynconAI in the future to continue to build our Salesforce capability and platform.”
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Salesforce Managed ServicesAustraliaSalesforce Verified
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ManufacturingAustraliaSalesforce Verified
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Frequently asked questions
Marketing Cloud Next readiness, answered.
Straight answers about deadlines, Data 360, journeys and Account Engagement.
A review of your Marketing Cloud Engagement or Account Engagement setup against what Marketing Cloud Next and Data 360 need, ending in a recommendation and a staged plan.
Salesforce has published no end-of-life date for Marketing Cloud Engagement. If anyone tells you there is a deadline, ask where Salesforce published it.
Yes. Marketing Cloud Next runs on Data 360, which holds the profiles, segments and consent it uses. The review checks how ready your data is for it.
Not directly. Journeys in Marketing Cloud Next are built in Flow, so the logic is rebuilt and tested. The review gives each journey a rebuild, keep or retire decision.
Yes. The plan sets which programs run on each platform during the transition and how consent stays in sync between them.
Account Engagement customers can also adopt Marketing Cloud Next. The review covers prospect data, consent and scoring, and the license questions to confirm with Salesforce.
Yes. The plan can run as a fixed-scope project or a monthly plan, agreed in a written proposal. See our Marketing Cloud Next page for implementation.
Salesforce, Marketing Cloud, Marketing Cloud Next, Marketing Cloud Engagement, Account Engagement, Data 360, Flow and Agentforce are trademarks of Salesforce, Inc. SynconAI is an independent consulting firm and is not affiliated with or endorsed by Salesforce, Inc.
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