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Einstein AI

Save time and drive efficiency with AI-powered predictions and generative AI across the Customer 360 with Salesforce Einstein. Create and extend conversational AI solutions for your customers and employees.

Explore Einstein Now
 
Salesforce Einstein’s objective is to provide sales and marketing departments with richer, real-time customer and sales prospect insights. To infuse AI into the Salesforce ecosystem, the company executed a series of strategic acquisitions, enabling the augmentation of Salesforce cloud offerings with machine learning and deep learning analytics. The integration of Einstein yields proactive customer data insights, which can avert customer service issues and enhance profitability through predictive identification of a prospect’s position in the sales journey and their preferred communication channels.
Newsroom Press Release Einstein AI
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Generative AI experiences start with a prompt.

A prompt is simply the questions we ask of AI, such as write me an customer outreach email or summarize open case information for me.

How do you build trusted AI experiences with prompts?

The fundamental queries directed at large language models (LLMs) can yield remarkable yet impractical answers due to the absence of vital, contextually relevant information – a concept referred to as grounding. To ensure that the generated output is not only impressive but also functional, it’s imperative to establish a connection with the context while maintaining data security. Salesforce empowers you to cultivate reliable AI interactions within your organization by offering pre-designed generative AI applications, enabling prompt customization and enrichment through Prompt Builder, and facilitating the creation of personalized Copilot solutions through the integration of prompts with specific actions.

Infuse every workflow with trusted Salesforce AI apps.

Each Salesforce application comes equipped with embedded generative AI capabilities. Salesforce meticulously crafts these dependable AI interactions by designing prompts that are firmly rooted in the context of your business and seamlessly integrate into your operational workflows.

  • Sales: Sales Emails, Call Summaries, Sales Assistant
  • Service: Service Replies, Work Summaries, Knowledge Articles, Search Answers
  • Marketing: Segment Creation, Email Conent Creation, Image Generation
  • Commerce: Product Description, Smart Promotions, Commerce Concierge
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Einstein AI data                                                                                                                                                                                                                                           Einstein AI represents a significant advancement in predictive analytics. It goes beyond mere data analysis and presentation, offering valuable insights and tools to enhance business efficiency. Moreover, it empowers you to anticipate behavioral patterns, tailor experiences for individuals, and expedite the achievement of sales objectives
Bringing the human perspective into your binary data

Einstein AI extracts insights regarding your customers’ familiarity with your brand and seamlessly incorporates these insights into your data, thereby personalizing the purchasing journey. Leveraging a blend of Machine Learning, Natural Language Processing (NLP), Computer Vision, and Automatic Speech Recognition, Einstein AI has the capability to transform your data into a predictive, intelligent, and insightful resource.

Benefits Of Using Einstein GPT

Salesforce Einstein GPT is the next generation of AI-powered CRM. With it, businesses can tap into the power of artificial intelligence to improve customer relationships, drive sales, and streamline operations. Here are some of the benefits of using Salesforce Einstein GPT: 

  • Enhance Customer Relationships: Leveraging Salesforce’s Einstein GPT, businesses can gain deeper insights into their customers’ preferences and requirements, ultimately fostering heightened customer satisfaction and loyalty.
  • Boost Sales Performance: Salesforce Einstein GPT empowers businesses to increase their sales effectiveness by offering guidance on the most effective approaches to engage with individual customers.
  • Optimize Operational Efficiency: By integrating Einstein GPT into their CRM systems, businesses can automate routine tasks and processes, liberating employees to focus on more mission-critical responsibilities while reducing the potential for errors.
  • Amplify Operational Efficiency: Salesforce Einstein GPT enables businesses to economize time and resources by automating mundane tasks and streamlining operational workflows.
  • Elevate Customer Service Quality: When integrated into Salesforce CRM, Einstein GPT enables businesses to provide personalized customer service, harnessing AI-driven insights to better understand and serve their clientele.
  • Enhance Data Analytics Capabilities: Einstein GPT equips businesses with valuable insights into customer behavior and interactions, empowering them to deepen their understanding of their customer base and make well-informed decisions.
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