Challenges in the Retail and Consumer Goods Industry

Retail Industry

• Undergo the new-normal protocol to prevent COVID-19 Transmission
• Continued rise of eCommerce
• Multi-Channel Buying Experiences
• Seamless Phygital Experience
• Personalisation is the Key
• Customer loyalty and Retention
• Siloed Marketing Infrastructure makes communication hard
• Disparate systems and technologies connecting marketing, sales, and operations
• The shopper journey is fragmented
• Managing Internal Communication
• Concerns about Data Security
• Supply Chain Disruptions

Consumer Industry

• The marketplace is a differentiator
• Shifting consumer behaviour and demands
• Increased price and value sensitivity
• Maintaining brand loyalty and brand reputation
• Shift from traditional brick-mortar retail experience to e-commerce
• Business model innovation
• Sustainability and wellness
• Fragmented and costly supply chain
• Siloed Marketing
• Cyberattacks and data breaches
• Reducing food and packaging waste
• Compliance and Regulatory Pressures
• Shrinking Operational Margins

How Do Our Solutions Help?

• Increase customer engagement
• Create a customised, integrated approach for attracting and retaining consumers.
• Improve the flow of information and products between suppliers, shops, and customers.
• Self-service site for lead, contact, and data management
• Management portal for your own distribution network
• Adaptive pricing approach for cost control
• Case management, coaching, and improving the client experience
• ERP connections for multi-system management