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Challenges in the Retail and Consumer Goods Industry - PWA

Challenges in the Retail and Consumer Goods Industry

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Summary

• Retail Industry Undergo the new-normal protocol to prevent COVID-19 Transmission Continued rise of eCommerce Multi-Channel Buying Experiences Seamless Phygital Experience Personalisation is the Key Customer loyalty and Retention Siloed Marketing Infrastructure makes communication hard Disparate systems and technologies connecting marketing, sales, and operations The shopper journey is fragmented Managing Internal Communication Concerns about Data Security Supply Chain Disruptions Consumer Industry The marketplace is a differentiator Shifting consumer behaviour and demands Increased price and value sensitivity Maintaining brand loyalty and brand reputation Shift from traditional brick-mortar retail experience to e-commerce Business model innovation Sustainability and wellness Fragmented and costly supply chain Siloed Marketing Cyberattacks and data breaches Reducing food and packaging waste Compliance and Regulatory Pressures Shrinking Operational Margins How Do Our Solutions Help?

• Increase customer engagement Create a customised, integrated approach for attracting and retaining consumers.

• Improve the flow of information and products between suppliers, shops, and customers.

• Self-service site for lead, contact, and data management Management portal for your own distribution network Adaptive pricing approach for cost control Case management, coaching, and improving the client experience ERP connections for multi-system management

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