The Evolution of CRM: Why Salesforce Remains the Leader

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Summary

• Customer Relationship Management (CRM) has transformed from basic contact databases to sophisticated platforms driving every aspect of business.

• Among the players in this rapidly evolving field, Salesforce has consistently led the charge, setting benchmarks for innovation and customer-centric solutions.

• In this blog, we’ll delve into the history of CRM, its evolution, and why Salesforce remains the go-to platform for businesses worldwide.

• Learn more about Salesforce’s innovations on their official website.

• The concept of CRM emerged in the 1980s, starting as simple Rolodex-style databases to manage customer contacts.

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