# What happened to Radian6 A request for the Radian6 archive is often agreed in a room where everyone already accepts that careful wording means the listening store survived. That agreement is the problem: the store was folded into Social Studio, and that studio was retired. **Published:** 2026-01-16 **Canonical:** https://synconai.com/what-happened-to-radian6 **Author:** SynconAI Architecture Team ## In short Radian6 was acquired in 2011 as the listening product folded into Social Studio with Buddy Media. Those subscriptions were retired on 18 November 2024. There is no current Radian6 product, and listening data was not left behind as a live tool. The cited record prints no purchase price and no current licence. Do not migrate into a product that was switched off. ## Sources - **Marketing Cloud Social Studio Retirement** (retrieved 2024-11-18) https://help.salesforce.com/s/articleView?id=sf.mc_cc_faq_resolve_missing_data_in_social_care_display.htm&type=5 > Salesforce retired the following Marketing Cloud Social Studio subscriptions (“Marketing Cloud Social Studio Products”) on November 18, 2024. ## What to take away - Refuse the listening archive as a login, and ask instead for an export saved before 18 November 2024 with a person who knows the columns. - Keep 2011 for Radian6 and 2012 for Buddy Media. Do not average the purchase years. - Do not scope a feed under a new name. The notice does not appoint a replacement, and there is no current licence. - Take out any final query, backfill, or staged step in Social Studio. That is still a migration into a product that was switched off. ## The guide A brand team asks for the Radian6 listening archive, as if the archive were a login someone could still open, and the room has already agreed the request is careful. It treats history as a system that survived. The agreement is easy: if the posts mattered, the store must still be there under a quieter name. The agreement is the problem. Radian6 was the listening product. It was folded into Marketing Cloud Social Studio with Buddy Media. That studio's subscriptions were retired. The listening data was not left behind as a live tool. The distinction that matters is between a file you already saved and a console you can still be invited to. Radian6 was acquired in 2011. It was the listening side. Buddy Media was the publishing side. They are not two products you can still switch on. There is no current Radian6 product, and no replacement is named. Recovering posts from a system you cannot open is not what the notice offers. ::: warn Radian6 was the listening product inside Social Studio. Those subscriptions were retired on 18 November 2024. Listening data was not left behind as a live tool. Do not migrate into a product that was switched off. The cited record does not publish a purchase price or a current licence, and it does not name a replacement. ::: What follows are the questions that stop a listening build being scoped against a switched-off store. Each has a good answer and a bad answer. The difference is whether the answer names 2011, the listening role, 18 November 2024, or a file a person can actually produce. A general answer is how an archive story becomes a migration. A DVD, a Reddit thread, a YouTube clip, a TikTok, a course, a book, or a certification is not a source for the date, the price, or a shutdown. ## The five, and what a bad answer signals | Question | Who has to answer it | What a bad answer usually means | | --- | --- | --- | | 1. What happened to Radian6 | Whoever asked for the listening archive, from the retirement notice | Listening is described as a habit that continued under another name | | 2. Which dates can you defend | Whoever is drawing the timeline | 2011 is averaged with Buddy Media's 2012, or a read-only window is added after the retirement | | 3. Who owns it now | Whoever is being asked to open a listening view | A current product is said to be what Radian6 is now called | | 4. What was paid | Procurement, from the cited record and from any invoice still printing the name | A purchase price or a current licence is invented | | 5. Is the listening store still there | Whoever is planning a final query, a backfill, or a staged load | A step into Social Studio is treated as something other than a migration | ## 1. What happened to Radian6? The question is not whether the posts were important. It is what was acquired, what kind of product it was, and what the notice did to the studio that held it. It was acquired. Radian6 was acquired in 2011. It was the listening product folded into Social Studio with Buddy Media. Buddy Media was the publishing side of that combination. The notice cited here is the retirement of the Social Studio subscriptions, and the sentence is quoted once: "Salesforce retired the following Marketing Cloud Social Studio subscriptions (“Marketing Cloud Social Studio Products”) on November 18, 2024." In our calendar that date is 18 November 2024. The notice's wording stays inside the quotation. A catalogue of subscription names is not invented beyond what that quotation supports. The acquisition, as the record can tell it, is the 2011 purchase, the fold into Social Studio, and the retirement. It is not news that listening continued under another name. No replacement is named. A listening habit is not a product. People still say Radian6 because dashboards, agency reports, and old briefs used the word for what was being said in public. The word outlived the login. A search that brings the word back does not bring the store back. If nobody can open your tenant, there is no listening product to brief. **A good answer sounds like** the brand lead saying Radian6 was acquired in 2011 as the listening product, folded into Social Studio with Buddy Media, and retired with those subscriptions on 18 November 2024, with the quoted sentence left as the notice's own wording. **A bad answer sounds like** the archive is a login under a newer listening name, so we will brief it. The notice does not appoint a successor. A habit of reading what was said in public is not a tenant. If nobody can open it, there is nothing to brief. ## 2. Which dates can you defend? Radian6 was acquired in 2011. Social Studio subscriptions were retired on 18 November 2024. Those are the dates worth using. A month is not added to 2011. The retirement date is specific, and it is past. Searches for an acquisition date, an announcement, and a timeline should show both. Bought in 2011. Retired, as part of Social Studio, on 18 November 2024. A timeline that ends on a living listening cloud has added a product the notice does not leave you. A timeline that ignores 2011 and only shouts the retirement still has to say the product was acquired, or the owner is missing. Buddy Media shares the retirement date because it was the other half of the same Social Studio subscriptions. The purchase years differ. 2011 is Radian6. 2012 is Buddy Media. Do not average them into one year. Do not use one year's rumour as the other's announcement. A read-only window after 18 November 2024 is not added. A later day when listening could still be queried is not invented. The fact to stand on is the retirement itself. The same notice is discussed on the Buddy Media record, including how access ended. Do not borrow a kinder date from a campaign plan. **A good answer sounds like** the timeline owner writing 2011 for Radian6, 2012 only if they are talking about Buddy Media, and 18 November 2024 once for the shared retirement, with no averaged year and no query window after that date. **A bad answer sounds like** the social deals were around 2011 or 2012, and listening stayed readable for a while after the notice because the campaign needed it. The years are different. The retirement date is one date. A campaign plan is not a kinder clause. ## 3. Who owns it now? It was Salesforce's, inside Marketing Cloud Social Studio, after the fold with Buddy Media. There is no current Radian6 product. Listening data was not left behind as a live tool. Ownership of the old company is not a console you can still be invited to. Who may keep an export you already saved is your organisation, under whatever duties apply to that file. That duty is not decided by the acquisition sentence. Who owns a current listening subscription under the Radian6 name is nobody the record can point at, because the product is not current. Do not say Radian6 is now called another product and then scope a feed. No replacement is named. The retirement sentence does not appoint one. Another organisation's choice is not your notice. A link elsewhere is not the sentence that ended the subscriptions. Salesforce owns the history of the purchase. It does not, on this record, operate a Radian6 tenant that still collects posts for you. An invoice that still prints the old name is a billing question, not a proof of life. Read the invoice. Do not read it as a roadmap. **A good answer sounds like** the person who saved an export saying the file is held by the organisation, and saying there is no Radian6 console to be invited to, with any old invoice treated as billing rather than as a live feed. **A bad answer sounds like** Radian6 is now called a current listener, and the invoice means the desk still runs. The sentence does not appoint that listener. An invoice is not a roadmap. Listening data was not left behind as a live tool. ## 4. What was paid? The record cited here does not publish a purchase price. There is no current licence. How much was paid in 2011 is not on the cited record. What you would pay now for Radian6 is not a question with a product attached. Neither number is invented. A search for the acquisition price ends on that silence. A search for a licence ends on the retirement. There is nothing current to buy. A new listening tool, if you choose one later, does not inherit a fee from this name. Why Salesforce acquired Radian6, and why the company sold, are not in the retirement sentence. The sentence dates the end of the Social Studio subscriptions. The listening role is the path of the product. Neither is a motive. A strategy paragraph the record does not contain is not added. Impact on customers is the loss of the live listening store. It was not left behind. Customers are not given a replacement. They are told not to migrate into a product that was switched off. That is the impact worth claiming. **A good answer sounds like** procurement stating that the cited notice prints no 2011 price and no current licence, and that a later listening tool would be priced on its own paper. **A bad answer sounds like** the old deal value, or a fee someone recalls, can fund a feed into a product that still wears the Radian6 name. There is no published price to fund it, and there is no current product to buy. ## 5. Is the listening store still there? Yes, it is shut down. Social Studio was retired on 18 November 2024. There is no current Radian6 product. Listening data was not left behind as a live tool. Shutdown and sunset searches receive that ending, not a softer archive story. Do not migrate into a product that was switched off. A final query, a backfill, or a step that stages work in Social Studio is still a migration into the retired subscriptions. Take that step out. The same refusal applies to the Radian6 name on its own. There is not a surviving Radian6 beside the studio that was retired. Other acquisitions on a list still run under new names. This one does not have that sentence. Retired is the verb. A rebrand would tell you the new name of a thing you can open. You cannot open this. They share the notice with Buddy Media. They are not one file you have already found. An archive you cannot show is not in scope. If someone asks whether customers were forced onto a named listener, the record does not name one. A score for decline or worth is not invented. The customer impact worth stating is that the live tool ended. A dashboard screenshot in a slide library is not the archive. It is a picture of a day. Label it as a picture. Do not brief a team to reconnect it. **A good answer sounds like** the person who last opened a listening view saying the date, producing any export saved before the retirement with someone who knows what the columns mean, and refusing a final query into Social Studio. **A bad answer sounds like** we will backfill once, stage the work in the old studio, and reconnect the screenshot. A final query and a staged step are still a migration into subscriptions that were switched off. A picture of a day is not a store. If nobody knows the columns, the file is unexplained. It is not a listening strategy. ## What to do with the answers Read the five as a set. Specific answers turn the request into a search for a file you already hold. General answers mean the room has agreed that careful wording brings a dead store back, which the notice does not allow. Ask who last opened a listening view, and whether any export was saved before the retirement. Write the date on the file and the name of the person who knows what the columns mean. If nobody knows, the file is not a listening strategy. It is an unexplained file. Test any login that still claims to be Radian6 or Social Studio, once, with a witness. Record the screen. An error is not a store. Four lines answer the searches. Acquired in 2011. Listening product inside Social Studio, with Buddy Media. Retired on 18 November 2024. Not left as a live tool, no current licence, no price in the cited record. They do not choose a new listening product. None is named. Keep the old name on the folder if that is how the paper is filed. Do not staff the folder. A board can carry the dates and the refusal. Bought in 2011. Folded into Social Studio. Retired on 18 November 2024. Not a live tool. Do not migrate into a product that was switched off. The same retirement is on [the Buddy Media implementation page](/buddy-media-social-studio-retirement), and the work of listing what you still hold is on [the Radian6 implementation page](/radian6-social-studio-retirement). ## Questions ### Did Salesforce buy Radian6? Yes. Radian6 was acquired in 2011. It was the listening product folded into Marketing Cloud Social Studio with Buddy Media, which was the publishing side. They are not two products you can still switch on. ### When did Salesforce acquire Radian6? 2011. Social Studio subscriptions were retired on 18 November 2024. Buddy Media was acquired in 2012 and shares that retirement. Do not average the purchase years, and do not add a read-only window after the retirement. ### Who owns Radian6? It was Salesforce's, inside Social Studio. There is no current Radian6 product, and listening data was not left behind as a live tool. An export you already saved is a file your organisation holds, not a console you can still be invited to. No replacement is named. ### How much did Salesforce pay for Radian6? The cited record does not publish a purchase price. There is no current licence. A new listening tool, if you choose one later, does not inherit a fee from this name. ### Is Radian6 shut down? Social Studio was retired on 18 November 2024. A final query, a backfill, or a step that stages work in Social Studio is still a migration into a switched-off product. There is not a surviving Radian6 beside that studio. --- SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Marketing Cloud Next (https://synconai.com/salesforce-marketing-cloud-next).