# What happened to Informatica The Monday ticket usually switches Data 360 off because Informatica closed, and books a workshop to pick a winning row. That agreement is the problem: the close names a list of services, and identity resolution is not a golden record. **Published:** 2026-04-23 **Canonical:** https://synconai.com/what-happened-to-informatica **Author:** SynconAI Architecture Team ## In short Salesforce completed the Informatica acquisition on 18 November 2025, and Salesforce owns Informatica. The release names catalogue, integration, governance, quality, privacy, metadata, and master data management. Informatica does not replace Data 360, which took that name on 14 October 2025. Identity resolution is not a golden record. The cited pages publish no licence fee, and no end date is stated for either product. ## Sources - **Salesforce Completes Acquisition of Informatica** (retrieved 2025-11-18) https://www.salesforce.com/news/press-releases/2025/11/18/salesforce-completes-acquisition-of-informatica/ > The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services to the Salesforce platform. - **About Salesforce Data 360** (retrieved 2025-10-14) https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud.htm&type=5 > As of October 14, 2025, Data Cloud has been rebranded to Data 360. ## What to take away - Decide whether Data 360 stays, because the 18 November 2025 close did not cross it out. - Decide the system of record for each attribute before anyone connects a source. - Decide that identity resolution is not a workshop for picking a winning row. - Decide the fee from the contract, and refuse a figure the cited pages do not publish as a licence. ## The guide The ticket usually enters Monday already agreed. Somebody says switch Data 360 off because Informatica closed, and identity resolution will write the golden record, so the match rules can be retired and one surviving row will remain. The agreement feels settled: a later acquisition replaces the earlier product, and a match is a winner. The team archived an activation, cleared a schedule, and opened a workshop to pick winning values. Nothing in the close had asked them to do that. Sellers lost a segment they had used the week before. The match work was still unresolved, because a golden record had been promised and the product had not produced one. The agreement is the problem. It is easy to reach when two data names share a vendor, and it fits several different jobs, only one of which the completion sentence describes. The distinction that matters is the list, and the date each name already has. Salesforce completed the Informatica acquisition on 18 November 2025. Salesforce owns Informatica. Informatica does not replace Data 360. Data Cloud was renamed Data 360 on 14 October 2025, which is earlier. Identity resolution is not a golden record. The release names a list of services. It does not cross the other product out, and it does not publish a fee. What follows are the questions that put each name back on its own line. A good answer names the attribute, the home system, the person who may change a match rule, or the contract. A general answer archives a segment and books a winning-row workshop. ## The questions, and what a bad answer signals | Question | Who has to answer it | What a bad answer usually means | | --- | --- | --- | | 1. What the close brings | The person who wrote the Monday ticket | Informatica is being treated as a replacement for Data 360 | | 2. Who owns the match rule | The person who may change it, by name | One product is being asked to do both jobs by default | | 3. Which date is which | Whoever drew the timeline | 14 October and 18 November are being sorted as cause and effect | | 4. Where the fee is written | Procurement, from the contract | A figure from outside the cited pages is about to become a licence | | 5. Whether either product has an end date | Whoever archived the activation | A completion is being read as a sunset of Data 360 | | 6. What identity resolution is | Whoever booked the winning-row workshop | A golden record is being briefed from a sentence that does not describe one | ## 1. What does the close bring? The question is not whether Informatica now has a Salesforce owner. It is which services the release names, and which products the same sentences leave standing. The completion is a date, and the release describes what the close brings. The release states it in one sentence: "The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services to the Salesforce platform." Read the list as the release's list. Catalogue, integration, governance, quality, privacy, metadata, and master data management. The sentence says those services come to the Salesforce platform. It does not say Informatica replaces Data 360. It does not say identity resolution writes a golden record. It does not publish your fee. Data Cloud had already been renamed before that close. The rename is a different sentence: "As of October 14, 2025, Data Cloud has been rebranded to Data 360." Data 360 is the name from 14 October 2025. Informatica's completion is 18 November 2025. Two dates, two products. A diagram that deletes Data 360 on the November date has used a later acquisition as a rename of an earlier one. Put each date on its own line. What happened, for a customer, is a completed acquisition of a company whose release names that list of services. What did not happen is a shutdown of Data 360, a golden record, or a licence fee on the cited pages. If a partner says Informatica is now the only data product, ask them to point at the sentence. The sentence brings a list. It does not cross the other product out. Keep both names in the pack until each has a job, or until you have a written reason to stop using one. The quoted sentences name what the close brings. They do not give you a motive to put in a design. A motive added from a talk is not a source. Customers were not switched off Data 360 by the completion. **A good answer sounds like** the data architect reading the release list aloud, catalogue through master data management, and leaving Data 360 on the diagram with its 14 October 2025 name. **A bad answer sounds like** the Monday ticket: switch Data 360 off, Informatica closed, the match rules can go. The segment the sellers used last week is already archived, and the list in the sentence was never read. The note for a new joiner is short. Owner: Salesforce. Completed: 18 November 2025. Does not replace Data 360. The list in the quote is the list. Do not add products the sentence does not name. ## 2. Who owns the match rule? Salesforce owns Informatica. You do not own the catalogues, the match rules, or the master data because you have a Salesforce org. Your organisation owns the system of record for each attribute, the person who may change a match rule, and the data you are allowed to hold. Those are different from the vendor's ownership of the product. A risk register that collapses them will let a second master data store argue with the first. Is Informatica owned by Salesforce? Yes. Did Salesforce buy Informatica? Yes. Who owns Informatica? Salesforce. Say the three answers the same way in the steering pack and the vendor form. A form that still treats Informatica as an unrelated company, and ignores the completion, is stale. A form that treats Informatica as a new name for Data 360 is also wrong. Ownership of the company is not a product replacement. The acquisition did not decide which system wins when two sources disagree. You still name the system of record per attribute before you connect anything. Salesforce owning Informatica does not make every attribute's home Informatica, and it does not make it Data 360. If a supplier asks who owns the product, give them Salesforce and 18 November 2025. **A good answer sounds like** a named person who has changed a match rule, pointing at the system of record for one attribute, and saying that home is a decision they can defend. **A bad answer sounds like** "Informatica owns master data now, so Data 360's rules are retired." Two stores then argue, and nobody can say which one a seller should trust for the attribute. If both are in the programme, write one sentence for what Informatica is doing and one sentence for what Data 360 is doing. If the sentences match, you have one job wearing two names. ## 3. Which date is which? When did Salesforce acquire Informatica? Completion was 18 November 2025. That is the date to use. The Data 360 rename is 14 October 2025, and it is earlier. Write both. Label the October date as a rename of Data Cloud. Label the November date as the Informatica completion. Do not sort them as cause and effect. A rename does not schedule an acquisition, and an acquisition does not redo the rename. Put 14 October 2025 and 18 November 2025 on the timeline as neighbours that must not be merged. Your own cutover, if you connect a source, is a third date, and it is yours. A search for a timeline that includes Informatica should return the completion, the owner, the statement that Informatica does not replace Data 360, and the statement that identity resolution is not a golden record. The pages cited here are the completion release and the Data 360 help page. State both dates. Send a reader who wants the legal instrument to the contract. A contract signature and a completion date can both be true. Neither one is a fee you can lift from the quoted sentences. **A good answer sounds like** two labelled dates a board can check: Data 360 renamed 14 October 2025, Informatica completed 18 November 2025, with no arrow that makes the second delete the first. **A bad answer sounds like** one birthday for a single data platform, or the October rename described as the Informatica close. The activation then gets archived on the wrong day. ## 4. Where is the fee written? How much did Salesforce pay for Informatica? The pages cited here do not publish a figure you should paste into a business case as your licence. How much was Informatica sold for? Same limit. A purchase price does not appear in the sentences quoted above. A blank next to a true date is more honest than a rumour with a footnote. Your licence is the contract in your drawer. Even a historical deal figure, if you later find one in a document these pages do not use, would not be your fee. It would not tell you what catalogue work costs, what a quality rule costs, or what you pay for Data 360. If the contract is silent, write that the fee is not in the paper you are holding. Procurement can ask the account team. That paper is the price that binds you. What you pay a partner to name a system of record per attribute belongs in a statement of work. That figure is not a deal price invented to fill the blank. A quote that leads with a headline number, and never names an attribute, has answered the wrong question. **A good answer sounds like** procurement stating the fee from the contract for each product you actually use, or stating that the cited pages are silent and the account team has been asked. **A bad answer sounds like** a number from a video or a forum written beside 18 November 2025 and briefed as the licence. The completion sentence does not contain it. :::warn Informatica does not replace Data 360. Identity resolution is not a golden record. The completion was 18 November 2025. The Data 360 rename was 14 October 2025. The cited pages do not publish a licence fee, and they do not give either product an end date. ::: ## 5. Is there an end date for either product? Was Informatica shut down, or was Data 360 shut down because of it? No end date is stated here for Informatica. No end date is stated here for Data 360. A completion is not a shutdown. A rename of Data Cloud is not a retirement of Data 360, and it is not a retirement of Informatica. A keyword that pairs either product with sunset is a question. The answer is that no end date is stated. If a vendor tells you to switch Data 360 off because Informatica closed, ask for the retirement notice. 18 November 2025 is a completion. It is not an expiry for either product. Customers can still have both, with different jobs, until someone writes a reason to stop one. A support template that has already renamed Data 360 to Informatica will send the ticket to the wrong queue. Confirm your own contract term for each product you actually use, and the person who owns match rules. Those are your dates. They are not a product sunset. A forced archive of an activation, because a slide said one product had replaced the other, removes a segment and leaves the attribute argument unsolved. Leave both names in the diagram until each sentence describes a different outcome. **A good answer sounds like** the activation owner leaving Data 360 running, with a contract term for each product, until a written reason names one job to stop. **A bad answer sounds like** "Informatica closed, so Data 360 sunsets on 18 November 2025." The sellers lose last week's segment, and nobody has a retirement notice. ## 6. What is identity resolution, if it is not a golden record? Identity resolution is not a golden record. Do not brief a steering group that it picks a winning value and overwrites the rest. A workshop that exists to choose the surviving row is a different design from the one these facts will stand on. Say the limit in the room. Then ask which system of record already holds the attribute. A second master data store beside the one you already run is a second argument, not a cleanup. Name the system of record per attribute before you connect anything. The practical effect on customers is a new owner of a set of services, a Data 360 name that had already changed, and a refusal to treat either fact as a golden record or as a fee. You were not required, on the facts used here, to switch Data 360 off. You were not handed a single row that ends every match debate. If you connect a source, write the attribute, the home system, and the person who may change the rule. **A good answer sounds like** the match-rule owner saying which system already holds the attribute, and refusing a workshop whose only output is a winning row. **A bad answer sounds like** "identity resolution will write the golden record, so we can retire the rules." The workshop picks a survivor the product was not described as producing, and the segment stays archived. A DVD, a Reddit thread, a YouTube clip, a TikTok, a course, a book, or a certification is not a source for the date, the price, or a shutdown. ## Where the decision goes next The system of record per attribute lives on the [Informatica page](/informatica-data-360). Read it before you archive Data 360 or book a winning-row workshop. The acquisition question ends when the pack can say the owner, both dates, the missing fee, and the missing end date. ## Questions ### What happened to Informatica after Salesforce bought it? Salesforce completed the Informatica acquisition on 18 November 2025. The release names catalogue, integration, governance, quality, privacy, metadata, and master data management. Informatica does not replace Data 360. No end date is stated. The sentence does not add products it does not name. ### Is Informatica owned by Salesforce? Yes. Salesforce owns Informatica. Your organisation still owns the system of record for each attribute, the person who may change a match rule, and the data you are allowed to hold. Ownership of the company does not make Informatica a new name for Data 360. ### When did Salesforce acquire Informatica? Completion was 18 November 2025. Data Cloud was renamed Data 360 on 14 October 2025, which is earlier. A rename does not schedule the acquisition, and the acquisition does not redo the rename. Your own cutover, if you connect a source, is a third date. ### How much did Salesforce pay for Informatica? The cited pages do not publish a figure to paste into a business case as your licence. A historical deal figure found in some other document would still not be your fee, and it would not price Data 360. Procurement reads the contract, or asks the account team. ### Does Informatica replace Data 360, or write a golden record? No. Informatica does not replace Data 360. Identity resolution is not a golden record, and it is not a workshop that picks a winning value and overwrites the rest. Do not archive an activation because the acquisition completed. --- SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Data 360 (https://synconai.com/salesforce-data-360-services.html).