# Should you migrate from Own? The room usually agrees production should be migrated into Own over a weekend, before anyone has said which objects the backup holds or what a restore must not overwrite. **Published:** 2026-04-17 **Canonical:** https://synconai.com/should-i-migrate-from-own **Author:** SynconAI Architecture Team ## In short Salesforce completed the Own Company acquisition on 18 November 2024. Own Recover is now Salesforce Backup & Recover. Approximately $1.9 billion in cash, net of shares Salesforce already owned, is the deal, not a licence and not a migration cost. Do not turn a backup into a live sync. The recycle bin is not that backup. ## Sources - **Salesforce Signs Definitive Agreement to Acquire Own Company** (retrieved 2024-11-18) https://www.salesforce.com/news/press-releases/2024/09/05/salesforce-signs-definitive-agreement-to-acquire-own-company/ > Salesforce completed its acquisition of Own Company on November 18, 2024. - **Own’s Data Resilience Tools, Now Part of Salesforce** (retrieved 2026-10-10) https://www.salesforce.com/platform/own-integration/ > Own Recover, ranked the #1 Enterprise SaaS Backup by G2, is now Salesforce Backup & Recover. ## What to take away - The agreement that a weekend restore is a migration is compatible with mail you did not mean to send, and a backup does not decide which version of an account the business meant. - The acquisition completed on 18 November 2024. People still search OwnBackup. Own Recover is now Salesforce Backup & Recover. The ranking inside that product sentence is not a rank of migration methods. - Approximately $1.9 billion in cash, net of shares Salesforce already owned, is the deal, not a licence and not a migration cost. - The recycle bin and field history cover recent deletes and tracked edits. A backup is not those features, and it is not a live sync. No listing or shutdown date is invented. ## The guide A cutover plan said production would be migrated into Own over a weekend. People in the room still said OwnBackup. The plan was to restore Friday's backup into a new org on Saturday and call the data moved. Around the table everyone already agreed the restore was the migration. Nobody had listed which objects the job holds. Nobody had said what a restore does to records the new org had already changed. On Saturday the restore ran. Automation in the target sent mail. A field the new org does not have arrived blank. On Monday the two orgs disagreed, and the backup that was supposed to be the migration was the thing you needed in order to undo it. The agreement is the problem. It is easy to reach, and it fits a weekend, which is not an incident anyone has named. A bad Monday is compatible with a backup you still need, a recycle bin that already holds one deleted account, a deal figure that is not a fee, and a rename that did not turn a copy into a live sync. Only one of those is a decision about a named incident. You do not point a restore at a new org and call the acquisition finished. What follows are the questions that separate a backup from a pretend CRM move. Each has a good answer and a bad answer, and the difference is whether the answer names something specific: an incident, an object, a person who would send the mail, a figure left on the history line. A general answer at this stage is what fires automation on Saturday. ::: note Do not turn a backup into a live sync and call that a migration. Own Recover is now Salesforce Backup & Recover. The deal figure is not a licence and not a migration cost. No listing or shutdown date is invented here. ::: | Question | Who has to answer it | What a bad answer usually means | | --- | --- | --- | | 1. Which incident do you actually fear | The person who would undo Saturday | "Migrate into Own" is standing in for a delete, a bad load, or a point in time | | 2. What do the recycle bin and field history already return | The administrator who has opened them | "Salesforce has backup built in" is standing in for a look at the bin | | 3. What does the backup job hold | Whoever owns the backup | "Everything" is standing in for a list of objects | | 4. Where does the deal figure belong | Whoever pasted it into a business case | A corporate close is being used as a design | | 5. What must a restore not overwrite | The person who would send the mail if automation fired | A live sync is being created by renaming a backup | ## 1. What incident is actually in the room? The question is not how to migrate into Own. A backup is not a new system of record. A backup copies what you configured it to copy, so you can return to a point you still have. Restore writes that copy to an org you name, under rules you test. It does not decide which of two versions of an account is the one the business meant. **A good answer sounds like** one incident: a delete, a bad load, or a point in time, named by the person who would have to undo it. **A bad answer sounds like** migrate into Own, or migrate the org. If the plan says "migrate into Own", send it back. Own is not the new CRM. People still search OwnBackup. The product you mean is Salesforce Backup & Recover, and the job is backup. Sellers work in the org. The backup is the copy. "Migrate the org" is not an incident. Cross it out. Move nothing into the backup product as if it were a destination org. There is no migration from Own to Salesforce that makes the backup the place sellers work. The completion is one sentence, and the sentence is quoted once: "Salesforce completed its acquisition of Own Company on November 18, 2024." Read it as 18 November 2024. The sentence does not list your objects. It does not say the backup became a live feed. It does not say the org should be restored into a new home and called migrated. The completion is a date. It is not a data conversion. Do not drop the job because the logo changed. Do not rename the job "migration" so a steering slide looks like a move. The slide can say backup. The weekend can be a restore drill. The drill is not a cutover unless a different design, written somewhere else, says which fields win. ## 2. What do the bin and field history already return? Name the native behaviour before you compare a backup with it. The recycle bin holds records a user deleted, so they can be restored from that bin for a time the org already enforces. Field history tracks changes on fields an administrator chose to track. You can read the old and new values on that record. Both live in the org. Both depend on what the org kept. An administrator can open a deleted record in the bin, or open history on a field that is tracked. That is what native recovery of recent deletes and tracked edits already does. The recycle bin already restores a delete that is still in the bin. Field history already shows tracked edits on a record you can open. Neither is a copy of the org at a point you chose last quarter. Neither restores an object the bin has already cleared. Neither rebuilds a sandbox into production. Those are not settings you tick and then cancel the backup. They are a smaller job the org already does. **A good answer sounds like** four lines from someone who looked: was the record deleted or was a field edited, is it still in the bin or still in history, which objects a backup job actually holds, and what a restore must not overwrite. **A bad answer sounds like** Salesforce has backup built in, without opening the bin. If you cannot write the four lines, you do not yet know whether the native feature is enough. You have the word backup. If the only incident is one account deleted this morning, and the bin still has it, you may not need a restore, and you certainly do not need a migration. Restore from the bin. Leave the backup product for the job it is for. If the incident is a point in time, many objects, or a bad load that field history does not cover, the bin is not the backup. ## 3. What is the product called, and what must it not become? The product line has a name you should use as written. The sentence is quoted once: "Own Recover, ranked the #1 Enterprise SaaS Backup by G2, is now Salesforce Backup & Recover." The sentence renames Own Recover to Salesforce Backup & Recover. It includes a ranking inside the sentence. Quote it if you need that ranking. Do not extend it. Do not add a second award. Do not treat the ranking as a rank of migration methods, of alternatives, or of firms. The sentence says backup. Backup is the job. People still search OwnBackup. Keep that search name so a colleague can find the current name. Do not let the search name become a second product, and do not let it become the new CRM. **A good answer sounds like** the current name, Salesforce Backup & Recover, used by the person who still says OwnBackup, with the search name kept only so others can find it, and with the ranking left inside the sentence. **A bad answer sounds like** a second award, or a league table of migration methods built from that ranking. What the product is now is Salesforce Backup & Recover. What it is not is a sync that keeps two orgs identical while people edit both. A live sync copies changes as they happen and forces a rule about which side wins. A backup waits until you restore. Turning a backup into a live sync and calling that a migration confuses three jobs. You will restore mail you did not mean to send, or you will overwrite a Monday edit with a Friday copy. Do not turn a backup into a live sync and call that a migration. A sync would need a winner for every field. A backup does not contain that winner. Writing "migrate to Salesforce Backup & Recover" on the cutover is how Saturday sent the mail. The product copies and restores. The org remains the place sellers edit. Say which org a restore may touch. Say it before the weekend. There is no end date for Backup & Recover in the material this decision is allowed to use. Do not invent a shutdown. A rename is not a retirement. The completion is not an expiry. ## 4. Where does the deal figure sit? The deal figure is not a reason to move, and it is not the cost of moving. Approximately $1.9 billion in cash, net of shares Salesforce already owned, is the deal, not a licence and not a migration cost. Do not paste it into a business case as a fee. Do not drop the words "approximately" or "net of shares Salesforce already owned". Your licence is the contract in the drawer. Operating cost belongs with the implementation work. The only job here is to stop the figure being used as a rate. **A good answer sounds like** the figure left in a history note, in those words, by the person who found it in the business case, with the design written from the four lines instead. **A bad answer sounds like** the deal as a reason to migrate off OwnBackup, or as the project cost. It does not tell you to prefer a restore over the recycle bin. It does not tell you to prefer the bin over a restore. The four lines do that. A business case that uses the deal as a design has used a corporate close as a design. Strike the figure from the design. Leave it in the history note. ## 5. What is the plan using instead of the incident? Restoring Friday into a new org and calling it the move is not a migration. It is a restore, and it can fire automation. Using the deal figure as the project cost is not a design. Searching OwnBackup and then building a second CRM under that name is not a decision. The current name is Salesforce Backup & Recover. The job is still backup. **A good answer sounds like** a refusal, written by the person who would send the mail, of four things: a live sync, a weekend restore into production called a migration, the deal figure as a fee, and a ranked listing. **A bad answer sounds like** a listing that replaces Backup & Recover, or a shortlist with a winner. No listing is invented here. A package that replaces Backup & Recover is not described. A listing is not a better migration. If a proposal cites a listing that was never named here, ask which objects it copies and what a restore refuses to overwrite. Until they can, the listing is a rumour. The shapes here are not ranked. Keep Salesforce Backup & Recover for a copy you can restore. Use the recycle bin for a delete that is still in the bin. Use field history for a tracked edit you only need to read. Keep the backup and the native features together, which is ordinary: small mistakes use the bin, disasters use the restore you tested. Firms are not ranked. Listings are not ranked. The ranking inside the product sentence is not yours to stretch. Two options can be compared by what you can still get back on Monday. A league table cannot. Swapping the name OwnBackup for the word migration is the Saturday incident. A restore drill comes after the decision, and it is not a cutover. If a document is a click path through a restore, it has skipped the question of what must not be overwritten. Do not let the clicks define a migration. Stop after one incident. The next incident is the next decision. Read the choice to the person who would send the mail if a restore fired automation. If they cannot see the mail in the decision, add the line about what must not run. A choice that ends with "restore into the new org" has repeated Saturday. The review is a drill that is not production. ## What staying actually looks like All five answers are measured against an alternative, and the alternative is usually left unstated, which flatters the weekend. State it. Staying on the backup means you keep a copy you can restore, you use the recycle bin or field history for the small cases they already cover, and you refuse to call either one a CRM move. The cost of a false move is Saturday: mail sent, a field blank, two orgs that disagreed, and the backup consumed as the undo for a migration that was never a migration. There is a version of staying that is simply the correct decision. If the bin still has the deleted account, you restore from the bin and you leave the backup for the incident it is for. An organisation that names the incident first reaches any drill with a list of what must not be overwritten. **A good answer sounds like** the incident, what the bin or history already returns, the objects the job holds, what a restore must not overwrite, and a choice of bin, restore, or both for different cases, with a drill that is not production. **A bad answer sounds like** we cannot keep the old search name after the close. The completion renamed a backup. It did not move the org. ## Where the neighbouring questions live Cost and hiring sit on [the Own implementation page](/own-backup-recover-salesforce). The purchase story sits on [what happened to Own](/what-happened-to-own). The connector sits on [integrating Own with Salesforce](/integrating-own-with-salesforce). ## Questions ### Should I migrate from Own to Salesforce? No. A backup is not a migration into a new CRM. Salesforce completed the Own Company acquisition on 18 November 2024. Own Recover is now Salesforce Backup & Recover. Use the recycle bin or field history for what they already cover, and a restore for a point in time you have tested. Do not turn the backup into a live sync. ### What is Own software now? People still search OwnBackup. Own Recover is now Salesforce Backup & Recover. The job is backup, not a live sync and not a second CRM. The product sentence includes a ranking. Do not extend it. No end date is given here. ### How does a backup compare with the recycle bin? The recycle bin restores a recent delete that is still in the bin. Field history shows tracked field edits. Salesforce Backup & Recover is a copy you restore on purpose. Compare them only after you have looked, and after you have named the objects the job holds. ### What are the alternatives after the acquisition? Keep the backup, use the recycle bin for a delete it still holds, use field history for a tracked edit, or keep them for different incidents. They are not ranked. No listing is invented. The deal figure is not a reason to prefer one. ### Where are cost, the acquisition story, and the connector? Cost and hiring are on the implementation page. The purchase story is on the what-happened page, including the completion, the product name, and the deal figure that is not a fee. The connector is on the integration page. Approximately $1.9 billion in cash, net of shares Salesforce already owned, is the deal, not a licence and not a migration cost. --- SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Managed services (https://synconai.com/salesforce-managed-services).