# Should I migrate from Datorama The room usually agrees the dashboard has to be redrawn because the brand changed, before anyone has put Monday's number beside the replacement. A new title is not a match. **Published:** 2025-11-28 **Canonical:** https://synconai.com/should-i-migrate-from-datorama **Author:** SynconAI Architecture Team ## In short Datorama became Marketing Cloud Intelligence. Move a report only when you can name the number, the definition, and the same figure on the replacement. If the number still lives in Intelligence, leave it until that match exists. Intelligence does not replace Tableau. The cited record gives Intelligence no end date. ## Sources - **The ultimate guide to Salesforce product rebrands** (retrieved 2026-10-10) https://gearset.com/blog/salesforce-product-rebrands/ > Datorama, part of the suite of tools that formed CRM Analytics, became Marketing Cloud Intelligence and its reporting tool, Datorama Reports for Marketing Cloud, became Intelligence Reports for Engagement. ## What to take away - The agreement that the brand change requires a new chart is compatible with a number finance already used, and a new title does not reproduce that number. - Datorama became Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud became Intelligence Reports for Engagement. - Intelligence does not replace Tableau. A core report returns rows from records in the org. It does not hold a marketing number that is not on those records. - Leave the number until the replacement matches. Alternatives are not ranked, no listing is invented, and Intelligence has no end date in this record. ## The guide A dashboard still says Datorama in the corner. Finance used the number on it on Monday. Around the table everyone already agrees the dashboard should be redrawn as a report in the core org, because the brand changed. The redraw has a new title and the old number is not on it. The agreement is the problem. It is easy to reach, and it fits a renamed corner, which is not a figure anyone can reconcile. A disputed number is compatible with a report that still lives in Marketing Cloud Intelligence, a core report that lists campaigns or opportunities and does not hold Monday's figure, a workbook in Tableau that was never the object Intelligence becomes, and a cutover date nobody can find in a notice. Only a replacement that matches, on the same definition, is a move. The others publish a second figure and call the pair a migration. What follows are the questions that separate those explanations. Each has a good answer and a bad answer, and the difference is whether the answer names something specific: a number, a definition, a person in finance, a report. A general answer at this stage is what turns into a new title. ::: note Move the report, not the brand name. If the number still lives in Marketing Cloud Intelligence, leave it until the replacement matches. Intelligence does not replace Tableau, and the cited record gives Intelligence no end date. ::: | Question | Who has to answer it | What a bad answer usually means | | --- | --- | --- | | 1. Which number did someone use | Finance, marketing, or the operator who read it | The rebuild is scheduled against a logo, not a figure | | 2. Does that number still live in Intelligence | The person who can open the report | A renamed brand is being treated as a mismatched figure | | 3. Does the replacement match | Whoever is proposing the new report | Two different definitions are being called the same number | | 4. What does a core report already return | The administrator who can open the report | A core chart is being asked to display a figure it does not store | | 5. What must the plan refuse | Whoever put Tableau, a date, or a listing on the brief | A separate product is being used as the thing Intelligence becomes | ## 1. Which number is actually in the room? The question is not whether Datorama should be migrated. It is which number was used in the last week, what the definition is in one sentence, and where it was read. **A good answer sounds like** Monday's figure, with a one-sentence definition, the place it was read, and the name of the person in finance, marketing, or operations who used it. **A bad answer sounds like** the corner no longer says Datorama, so the dashboard should be rebuilt. The corner may have changed. The sentence does not contain the number, so nobody will be able to tell afterwards whether the new chart is the same figure. A programme with no checkable number cannot be judged to have succeeded. People still say Datorama because the word is on old dashboards, old folders, and old requests. The software is Marketing Cloud Intelligence. The rebrand record says the names, and the sentence is quoted once: "Datorama, part of the suite of tools that formed CRM Analytics, became Marketing Cloud Intelligence and its reporting tool, Datorama Reports for Marketing Cloud, became Intelligence Reports for Engagement." Read both renames. Datorama became Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud became Intelligence Reports for Engagement. The sentence also places Datorama among tools that formed CRM Analytics. That is history inside the sentence. It is not an instruction to migrate the Monday number into a product called CRM Analytics. The name you open for the number, if it still lives there, is Intelligence. ## 2. Does the number still belong where it was read? If the number still lives in Intelligence, and the replacement does not match, the decision is to leave it. Leaving it is a finished answer. A renamed brand is not a mismatched figure. **A good answer sounds like** a named reader who will keep opening that Intelligence report, or Intelligence Reports for Engagement where that is the report, until a replacement shows the same figure. **A bad answer sounds like** every Intelligence report should move into Tableau, or into a core report, because the old name was Datorama. Marketing Cloud Intelligence does not replace Tableau, and the reverse is not established by a brand change either. A plan that moves the estate because of the name has skipped the match. Count the numbers you would keep reading in Intelligence for another month. Those rows are not a migration. The figure finance used on Monday is evidence the report is in use. Use the evidence. There is no end date for Marketing Cloud Intelligence in the material this decision is allowed to use. Take any rumoured date off the brief. Decide number by number. A date that survives only as a rumour was never the reason the chart was opened. ## 3. What would a match actually be? Match means the same definition and the same figure, not a similar shape on a slide. If the two numbers differ, the replacement is not ready. Leave the original. Moving it now would publish a second figure and call the pair a migration. **A good answer sounds like** the original number and the replacement number written side by side, same definition, same figure, signed by the person who used Monday's number. **A bad answer sounds like** the chart looks similar. Similarity is not the figure. If you have no replacement, mark the original stay. Do not carry it into a cutover as a courtesy to a new brand. If nothing matches yet, say so. An empty move list is a decision to keep reading Intelligence. Move the report, not the brand name. A number you cannot define is not ready to move. The mark depends on a match. A new title cannot stand in for the figure. ## 4. What does a core report already return? On the core platform, a report returns rows from records in that org. You choose the records, the filters, and the groupings. A campaign report lists campaigns. An opportunity report lists opportunities. The report shows what those records hold. It already does that work. It does it with no dependence on the Datorama name. It does not hold a marketing performance number that still lives in Intelligence. If Monday's figure is not a field on a core record, a core report cannot display it by acquiring a new title. If the comparison starts from the core report, write that limit before anyone compares anything. **A good answer sounds like** an administrator who has opened the report, named the object, the filters, and the groupings, and said whether Monday's figure is actually stored on those records. **A bad answer sounds like** we redrew the brand onto a core report. The core report can still list the records it was built to list. It is not Monday's figure by default. A core report can be the replacement only when the number is actually in the records it reads. Tableau is a separate product. No feature list for it is invented here. Intelligence does not replace Tableau, and Tableau does not become the automatic home of a Datorama number because the brand changed. A comparison that treats Tableau as the object Intelligence becomes has dropped the report you may still be reading. Keep three lines apart. Core report: rows from core records. Intelligence: where the number lives until a replacement matches. Tableau: not a replacement for Intelligence. A plan that cannot keep the three lines apart is not ready. There is no score. ## 5. What is the plan using instead of the two figures? The substitutes are Tableau as a destiny, a date, and a listing. Each one skips the match. **A good answer sounds like** a refusal, written by the person who used Monday's number, of three things: Tableau as the thing Intelligence becomes, an end date for Intelligence, and an AppExchange listing as the report. **A bad answer sounds like** Datorama should become Tableau. If Tableau is on the sheet, the reason must be about this number, and the match must already hold. Take the destiny sentence off. No listing is invented here. An app, a publisher, a review count, and a price are not in the record being cited. A listing found independently is still not the decision. The decision remains the number and whether the replacement matches. An app does not know what finance used on Monday. Intelligence was not given an end date, so do not treat it as a retired product that a listing must replace. An AppExchange search will not make two figures match. Other analytics tools exist. They are not ranked here, and they are not named in an order. Tableau can be in the conversation only as its own product, not as a renamed Intelligence, and only when the number matches. Neither Intelligence nor Tableau is given a rank. A destination that is only a score is not a destination. If a slide arrives with ranks, replace the ranks with the number, the definition, and the mark. ## What staying actually looks like All five answers are measured against an alternative, and the alternative is usually left unstated, which flatters the new title. State it. Staying means finance keeps reading the number in Marketing Cloud Intelligence, including Intelligence Reports for Engagement where that is the report, until a replacement shows the same figure under the same definition. The word Datorama remains in the corner of an old export. That is a label. The figure is not. The cost of a false move is a second number in a meeting that needed one. There is a version of staying that is simply the correct decision. If no replacement matches, the work is to keep reading the original and to write the definition down. An organisation that does that first reaches any later chart with a number it can still recognise. The history inside the cited sentence, that Datorama sat among tools that formed CRM Analytics, does not change the place you open on Monday. Intelligence Reports for Engagement is the report name when that is the report finance used. It is not an instruction to rebuild the figure somewhere else while the two numbers still differ. **A good answer sounds like** a list of numbers marked stay, with definitions, and a shorter list of replacements that already match, produced by the reader of Monday's figure rather than by the owner of the new title. **A bad answer sounds like** we cannot keep the old name in the corner. The corner can be relabelled when the figures agree. Not before. ## Where the neighbouring questions live What it costs to change a report you have actually matched sits on [the Datorama implementation page](/datorama-marketing-cloud-intelligence). The rename as history sits on [what happened to Datorama](/what-happened-to-datorama). The report as a system, and what you do when a figure does not land, sits on [integrating Datorama with Salesforce](/integrating-datorama-with-salesforce). ## Questions ### Should I migrate from Datorama to Salesforce? Move the report, not the brand name. If the number still lives in Marketing Cloud Intelligence, leave it until the replacement matches on the same definition. Intelligence does not replace Tableau. The cited record gives Intelligence no end date. ### What is Datorama software now? Marketing Cloud Intelligence. Datorama Reports for Marketing Cloud became Intelligence Reports for Engagement. The sentence also mentions CRM Analytics as history, not as an instruction to move Monday's number. Intelligence does not replace Tableau. ### How does Datorama compare with native Salesforce features? A core report returns rows from records in that org, with filters and groupings. It does not hold a marketing number that still lives in Intelligence. Compare only after that is written down. ### What are the alternatives after the acquisition? Keep reading the number in Intelligence until a replacement matches. Tableau is not ranked above Intelligence. No listing is invented here. ### Will an AppExchange listing replace Datorama? No listing is invented here. A listing will not make two figures match, and Intelligence has no end date in this record. --- SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Marketing Cloud Next (https://synconai.com/salesforce-marketing-cloud-next).