# RelateIQ licence cost: what a Sales Cloud seat costs now

RelateIQ became SalesforceIQ and was retired in 2020. A small team that wanted a light, email-driven CRM now buys a Sales Cloud seat, and the real decision is which edition, because the price ladder runs from 25 to 550 US dollars a user.

**Published:** 2026-02-16
**Canonical:** https://synconai.com/relateiq-salesforce-licence-cost
**Author:** SynconAI Architecture Team

## In short

RelateIQ was rebranded SalesforceIQ in 2015 and the product was retired on 13 March 2020, so there is no licence to renew. A small team now buys a Sales Cloud seat, priced per user per month: Starter Suite at 25 US dollars, Pro Suite 100, Core 195, Advanced 395 and Max 550, read on 13 October 2026.

## Sources

- **SalesforceIQ** (retrieved 2020-03-13)
  https://en.wikipedia.org/wiki/RelateIQ
  > Acquired by salesforce.com in 2014 for close to $400 million, the company's product was retired in 2020.
- **SalesforceIQ** (retrieved 2020-03-13)
  https://en.wikipedia.org/wiki/RelateIQ
  > As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ.
- **Sales Cloud Pricing** (retrieved 2026-10-13)
  https://www.salesforce.com/sales/pricing/
  > Sales Cloud pricing follows a per-user, per-month subscription model.

## What to take away

- RelateIQ was rebranded SalesforceIQ in 2015 and retired on 13 March 2020. No licence exists to renew or buy.
- The Salesforce product a small team buys now is Sales Cloud, listed per user per month at 25, 100, 195, 395 and 550 US dollars by edition.
- Starter Suite is billed monthly or annually, and the higher editions are billed annually. A free 30-day trial of Starter Suite covers up to 10 users.
- Pick the edition by the feature that forces it, such as quoting and forecasting at Pro Suite or APIs at Core, not by the seat price alone.

## The guide


RelateIQ is the clearest case in this family of a product whose idea survived and whose name did not. The history is short: "As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ." and the retirement followed, with the same source recording that on 13 March 2020 the SalesforceIQ product was retired. So the first licence fact is that there is nothing to renew. If a charge for RelateIQ or SalesforceIQ still appears on a Salesforce invoice, ask which current product it maps to and why it is still billing.

The idea that survived was a CRM for small teams that captures email and calendar activity automatically, so that people spend less time typing records. That need is real, and a team that once chose RelateIQ for it usually ends up on Sales Cloud. This page prices that route using Salesforce's published list, read on 13 October 2026, and it leaves implementation work to the [RelateIQ guide](/relateiq-salesforceiq).

## What a small team actually buys now

Salesforce describes how it prices the product in one sentence: "Sales Cloud pricing follows a per-user, per-month subscription model." You pay a monthly fee for each user who needs access, and prices vary by edition. The ladder has five rungs, and the first is the one a RelateIQ-sized business should look at.

Starter Suite is described as the smart CRM suite with sales, service and marketing and commerce, and its listed contents include lead, account, contact and opportunity management, built-in sales flows and lead routing, an AI feature that automatically syncs emails, events and contacts, and dynamic email marketing and analytics. That email and contact sync is the spiritual descendant of what RelateIQ was built to do, and it sits at the lowest price on the ladder. Salesforce says Starter Suite includes Slack at no extra cost.

## Published list prices

The table shows list prices per user per month, as read on the Sales Cloud pricing page in both US and Australian dollars. Starter Suite is billed monthly or annually, and the other editions are billed annually.

| Edition | USD per user per month | AUD per user per month | What the page lists as the step up |
| --- | --- | --- | --- |
| Starter Suite | 25 | 35 | Lead, account, contact and opportunity management, email and contact sync |
| Pro Suite | 100 | 140 | Greater customisation and automation, sales quoting and forecasting |
| Core | 195 | 273 | Everything in Pro Suite plus advanced pipeline management, APIs and conversation intelligence |
| Advanced | 395 | 553 | Enhanced security, Sales Programs, Backup & Recover |
| Max | 550 | 770 | Full suite of AI, Spiff, Maps, Tableau Next and 2.75M Flex Credits per org per year |

Source: [Salesforce Sales Cloud pricing](https://www.salesforce.com/sales/pricing/). The page carries a note that it is provided for information purposes only, is subject to change, and that AI can be added to Core and above.

## Worked arithmetic

These are list calculations to show scale, not quotes. For a team of ten users, Starter Suite costs 250 US dollars a month, or 3,000 a year. Pro Suite for the same ten costs 1,000 a month, or 12,000 a year. Core costs 23,400 a year, Advanced 47,400 and Max 66,000. In Australian dollars the same ten users cost 4,200 a year on Starter Suite, 16,800 on Pro Suite and 32,760 on Core.

The numbers show where the real decision sits. The step from Starter Suite to Pro Suite quadruples the seat price, and it is the step where quoting and forecasting arrive. For a small team that sends proposals by email and tracks a pipeline in a spreadsheet, that is the moment a CRM licence starts to carry weight. Many teams who ask what RelateIQ costs now are really asking whether they need the Pro Suite step.

## Which feature forces which edition

Do not choose an edition by its name. Choose by the first feature your team cannot do without, then pay for the edition that contains it.

1. **Automatic activity capture.** Listed at Starter Suite. If this is your main reason for wanting a RelateIQ-style tool, the cheapest rung covers it.
2. **Quoting and forecasting.** Listed from Pro Suite. If you send formal quotes or report a forecast to a board, you will land here.
3. **APIs and advanced pipeline management.** Salesforce's FAQ lists APIs among the additions at Core. If your old RelateIQ set-up fed other systems through an interface, check that the edition you choose includes the access you need.
4. **Security, backup and data detection.** Listed at Advanced. A regulated or data-sensitive business may be pulled up here for those, whatever its size.
5. **Heavy AI and bundled add-ons.** Listed at Max, which includes a Flex Credit allowance per org per year and several bundled products.

A short sentence of caution. The page also says AI can be added to Core and above, so if AI features were part of your reason for moving, price the edition that carries them rather than assuming the entry tier does.

## Contract and renewal mechanics

Salesforce's FAQ says most of its products use annual contracts, though terms vary, and that you can add products or upgrade at any time, but some products may need to scale together. Three practical consequences follow.

First, a monthly option on Starter Suite is useful for a trial of the idea, but if you know you will stay, an annual commitment is the normal route. Ask what the monthly premium is, because list pages rarely show it.

Second, upgrades are easy and downgrades are not. You can move up an edition during the term, but dropping a rung generally waits for renewal. Start one rung lower than you fear you need, and move up when a feature forces it.

Third, add-ons are separate. Pro Suite lists Premier Support as an add-on, which means the headline seat price excludes it. When you compare quotes, ask which support plan is included and which is extra.

## How to right-size the seat count

A RelateIQ-sized business is exactly the kind that over-buys seats. Count three groups: people who create and update records every day, people who need to view pipeline or reports, and people who only receive an email or a summary. The first group needs a paid seat on the edition you choose. The second may be served by a report that is shared or exported. The third needs nothing.

Use the free 30-day trial of Starter Suite, which Salesforce says covers up to ten users, to find out. After a month, look at who actually logged in and what they did. A seat that logs in twice is a candidate for a shared report instead.

## Three team shapes, priced at list

The right way to feel the ladder is to put a realistic team on it. These shapes are illustrations of method, built only from the published seat prices above.

**A three-person consultancy.** Three seats on Starter Suite cost 75 US dollars a month, or 900 a year, and the Australian equivalent is 105 a month, or 1,260 a year. The team needs contact and deal tracking and automatic email capture, and nothing on the Pro Suite list. If one of the three starts sending formal quotes, moving only that person up is not the model Salesforce describes, because some products need to scale together, so ask the account team whether mixed editions are allowed on your paper before you plan on them.

**A twelve-person B2B sales team.** Twelve Pro Suite seats cost 1,200 US dollars a month, or 14,400 a year. The team reports a forecast every week and sends quotes, which are the features listed at that rung. The same twelve on Starter Suite would cost 3,600 a year, and the 10,800 difference is the price of quoting and forecasting. That is the figure to put in front of the sales manager who asks for the cheaper option.

**A forty-person team with integrations.** Forty Core seats cost 7,800 US dollars a month, or 93,600 a year. The page lists APIs among the Core additions, and a team feeding billing or support systems from the CRM will often land here for that reason alone. If you can meet the integration need another way, the same forty on Pro Suite cost 48,000 a year, so the question is worth an hour of architecture time before you sign.

## Seats for people outside sales

A RelateIQ customer often used the tool across a whole small business: the founder, the account manager and the person who handles renewals. In Sales Cloud terms, each of those who edits records needs a seat on the edition in use. Starter Suite is described as covering sales, service, marketing and commerce, which is a wider footprint than a sales-only edition, and that breadth matters if your support person and your marketer also want to work in the system. Check which of the listed capabilities each person will actually use before you add seats for all of them.

For those who only need to see a number, a shared or exported report is almost always cheaper than a seat. The saving is small per head and large across a growing team.

## Costs the seat price does not show

Four things sit beside the seat price and are worth listing in a budget.

1. **Support plans.** The Pro Suite listing names Premier Support as an add-on, and Core lists Premier Success among its inclusions. If you want a named support level, find out what is in the edition and what you pay extra for.
2. **AI and consumption.** Salesforce says AI can be added to Core and above, and the Max listing includes a Flex Credit allowance per org per year. If AI features matter, ask how credits are consumed and whether the allowance suits your volume.
3. **Add-on products.** Salesforce notes it sells many add-ons and apps, and invites you to call it to discuss them. A quoting or e-signature tool, a data backup product, or a mapping product can each add a line.
4. **Integration software.** If your data lives in systems that do not connect directly, Salesforce suggests buying MuleSoft licences, using integration partners or using apps on AgentExchange. Each carries its own cost, and that cost belongs in the total for the project, not in the seat comparison.

## Discounts and what to expect

List prices are where a conversation starts. Salesforce does not publish what discount a small team can expect, and we will not guess. What you can do is make the discount conversation specific. Ask for the quote at list, then the quote you are being offered, with each line, and a note of any term or volume condition attached. Ask whether the price holds at renewal, since a first-year concession followed by a return to list is a common structure. If you can commit to an annual term and a defined seat count, say so, because certainty has value to the seller.

## What a small team should do first

Start the Starter Suite trial for the people who live in email, because that is where the RelateIQ-style benefit shows up and where the cheapest rung is likely to be enough. After a month, review what was used. If quoting or forecasting was missed, price Pro Suite for those users and compare the gap with the time the missing feature would save. Only if integration or security needs appear should you look at the rungs above. This approach keeps the licence proportional to the business, which is what the original product was meant to do.

## Comparing offers

| Question to put in writing | Why it matters |
| --- | --- |
| Which edition is each seat, and what is the monthly versus annual price? | Starter Suite is the only one with a monthly option on the list |
| Is Premier Support or any other add-on included? | The seat price excludes the listed add-ons |
| What are the API and automation limits at this edition? | Integration needs can force Core |
| Can I add seats mid-term, and at what price? | Growth should not mean a reset |
| What is the renewal uplift? | Ask for it before you sign |

## Where the other questions sit

How RelateIQ came to Salesforce is on [what happened to RelateIQ](/what-happened-to-relateiq). Connecting a CRM to other tools is on [integrating RelateIQ with Salesforce](/integrating-relateiq-with-salesforce). Whether a small team should move at all is on [should I migrate from RelateIQ](/should-i-migrate-from-relateiq). Prices on this page come from Salesforce's [Sales Cloud pricing page](https://www.salesforce.com/sales/pricing/), read on 13 October 2026, and they will change.

::: note
There is no RelateIQ licence to renew. The product that does its job now is a Sales Cloud seat, and the decision is which edition, which depends on the first feature your team cannot do without.
:::

## Questions

### Is RelateIQ or SalesforceIQ still available?

No. RelateIQ was rebranded SalesforceIQ in 2015 and the product was retired on 13 March 2020. There is no licence to buy or renew, and a charge that still carries the name needs explaining.

### What does a Sales Cloud seat cost now?

Salesforce lists Starter Suite at 25 US dollars per user per month, Pro Suite 100, Core 195, Advanced 395 and Max 550. In Australian dollars the same editions are 35, 140, 273, 553 and 770. Read on 13 October 2026.

### Which edition replaces what RelateIQ did?

Starter Suite lists automatic syncing of emails, events and contacts, which is the closest match. If you need quoting and forecasting, Pro Suite lists them. Choose by the first feature you cannot do without.

### Can I try before I commit?

Yes. Salesforce offers a free 30-day trial of all Sales Cloud editions, and a free 30-day trial of Starter Suite for up to 10 users. Use it to see who logs in and what they do before choosing a seat count.

### Are support and add-ons in the seat price?

Not always. Pro Suite lists Premier Support as an add-on, so the headline price excludes it. Ask which support plan each quote includes, and keep add-ons on their own rows when you compare.

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SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Sales Cloud (https://synconai.com/salesforce-sales-cloud-consulting).