# Own, backup, and Recover on Salesforce

Own Company, which people still search as OwnBackup, was acquired. Completion was 18 November 2024. Backup is not a migration.

**Published:** 2026-04-15
**Canonical:** https://synconai.com/own-backup-recover-salesforce
**Author:** SynconAI Architecture Team

## In short

Own Company, which people still search for as OwnBackup, was acquired. Completion was 18 November 2024. Own Recover is now Salesforce Backup and Recover. Backup is not a migration. A restore does not reshape records into a new design. The bill is what you can restore, which org receives it, how long you keep copies, and a test that a backup job is not used as cutover.

## Sources

- **Salesforce Signs Definitive Agreement to Acquire Own Company** (retrieved 2024-11-18)
  https://www.salesforce.com/news/press-releases/2024/09/05/salesforce-signs-definitive-agreement-to-acquire-own-company/
  > Salesforce completed its acquisition of Own Company on November 18, 2024.
- **Own’s Data Resilience Tools, Now Part of Salesforce** (retrieved 2026-10-10)
  https://www.salesforce.com/platform/own-integration/
  > Own Recover, ranked the #1 Enterprise SaaS Backup by G2, is now Salesforce Backup & Recover.

## What to take away

- People still search OwnBackup. The company is Own Company, and the acquisition completed on 18 November 2024.
- Own Recover is now Salesforce Backup and Recover. The product backs up and restores. It does not redesign the org.
- A restore is not a migration. It puts records back. It does not map them into a new object model.
- The buyer test is what you can restore, which org receives it, and why a backup job is not the cutover.

## The guide

A programme names its cutover "the Own migration". The plan is to restore last night's backup into the new org on Saturday and call the data moved. Nobody has listed which objects the backup actually holds. Nobody has said what a restore does to records the new org has already changed. On Saturday the restore runs. Automation in the target fires. Emails go to customers. A formula the new org does not have is not in the file, so values the business expected are blank. On Monday the old org and the new org disagree, and the backup that was supposed to be the migration is now the thing you need in order to undo the migration. Backup is not a migration. Using it as one is the failure.

People still search OwnBackup. The company name in the acquisition is Own Company. Keep both in your notes so a search and a contract can find each other. Do not let the search name become a second product. There is one backup story to scope, and it is not a redesign of the CRM.

## What completed in November 2024

Salesforce recorded the close in one sentence: "Salesforce completed its acquisition of Own Company on November 18, 2024." Read it as a date. Completion was 18 November 2024. The sentence does not describe your objects, your retention, or your Saturday plan. It does not say a restore is a cutover. It does not say the new org can be built by replaying a backup. If a proposal treats the date as a method, ask for the words. The words are a completion.

The product line has a name you should use as written, including the ranking the source itself states, and no ranking beyond it: "Own Recover, ranked the #1 Enterprise SaaS Backup by G2, is now Salesforce Backup & Recover." That sentence renames Own Recover to Salesforce Backup & Recover, and it includes a G2 ranking inside the sentence. Quote it if you need the ranking. Do not extend it. Do not add a second award, a market share, or a claim that the ranking covers migration. The sentence says backup. Backup is the job. A ranking attached to that job does not change the job into a data conversion.

Say Salesforce Backup & Recover in new documents. When a colleague searches OwnBackup, answer them with the current name and the same scope. The search habit will outlast the rebrand. The scope should not drift to follow the habit. If a slide says OwnBackup migration, correct the noun before you correct the date. The noun is backup. The date is November 2024. Neither noun is migration.

## A restore puts records back

Backup copies what you configured it to copy, on a schedule, so you can return to a point you still have. Restore writes that copy somewhere you choose: the same org, or another org, under rules you tested. It does not invent the object model of the target. It does not rewrite automation to be safe. It does not decide which of two versions of an account is the one the business meant. Those decisions are yours, made before the job runs.

A migration, by contrast, is a map. This source field becomes that target field. This record type is dropped. This automation is off during the load and on after. Duplicates are handled by a key you named. A backup does not contain that map unless you wrote it somewhere else. If the map is missing, the restore will faithfully put the old shape into the new org, or fail where the shape does not fit. Faithful is what you want in a disaster. It is what you do not want when the new org was redesigned on purpose.

Write the disaster you are actually buying protection against. A bad import. A mistaken delete. A week of edits you need to undo. Those are restore stories. Write them as drills: who declares the disaster, which objects come back, which org receives them, how you stop automation first. A drill that has never been run is a setting, not a capability. The quote should include one drill. A quote that includes only a licence name has not bought the drill.

Do not use the backup as the system of record. The org is the record. The backup is a copy from a time you choose. Reporting from the backup because the org is mid-load will give you a number from the wrong hour. Say which hour the business will accept. If they need the live org, they need the live org, and a restore will not substitute for a report.

## What the bill is made of

Implementation cost means the parts of the bill. This page will not invent a price, a storage percentage, or a recovery-time number the source does not give. The G2 words stay inside the sentence above. They are not a service level you can paste into a contract on your own authority.

Scope is the list of objects and files the job holds, and the list it does not. "Everything" is not a list. A custom object created last month is absent until someone adds it. The quote should say who adds it, and how soon after the object ships. A backup that quietly skips the object the business cares about is the one you discover during the disaster.

Retention is how long copies are kept, and who is allowed to delete them. Legal hold is a different instruction from a tidy-up. Name the person who can approve a deletion. A partner who can delete backups without that person is a risk. Put the approval on the page.

The target of a restore is an org you name in the drill, not "the new org" as a slogan. Restoring into production while automation is on is a different product from restoring into a sandbox with automation off. Price the one you will actually do. Include the hours your own administrators spend on the drill. Their time is part of the cost even when the partner's line looks complete.

Seeding a sandbox from a backup can be legitimate. It is still not a migration. You get a copy of a moment. You do not get a redesigned data model. If the project needs a new model, the map is a separate quote. Mixing them is how Saturday sends email.

Compare the fear you have with the fear a dashboard has. A missing number in a meeting is not the same as a missing record after a delete. [Tableau workbooks are not restored by this job](/tableau-salesforce). Do not buy a backup because a chart went blank, and do not buy a chart because you are afraid of a delete.

| Line on the quote | What you are buying | Send it back if |
| --- | --- | --- |
| Objects | What is held, and what is not | The scope says everything |
| Retention | How long copies stay, and who may delete them | Deletion has no named approver |
| Drill | One restore you have watched | The plan has never been run |
| Target | Which org receives the restore | Production is the default, with automation on |
| Automation | What is turned off before a restore | Emails can send during the drill |
| Not in scope | The field map of a migration | Cutover is the backup job |

## The Saturday you should refuse

The bad Saturday has a shape. The new org has been configured for a month. Users have tested. A restore from the old org then overwrites the tests, or duplicates them, because the key was never agreed. Automation sends a survey the customer already answered. Monday begins with a comparison nobody scheduled. The team restores again, from an earlier point, and loses the Saturday fixes as well.

Refuse that plan in the quote. A backup can help you recover the old org if the old org is damaged. It is not the vehicle that carries a redesign. If you need both a safety copy and a migration, buy them as two lines, with two owners. The migration owner brings the map and the key. The backup owner brings the drill and the retention. Neither signs the other's test.

People will keep typing OwnBackup into search boxes. Let them. Answer with the current product name and with the sentence that backup is not the cutover. Correcting the name without correcting the plan leaves the bad Saturday intact.

## The test a buyer should use

Searches ask for the best Own and OwnBackup Salesforce integration agency, for a consultant to hire, and for an implementation partner. The doubled search is how people type. It is not a ranking you should believe. Use a test.

Ask what you can restore, object by object, including one object you added recently. Ask which org receives it. Ask the firm to say, in writing, that backup is not a migration and will not be the cutover. A partner who will not say it will schedule the Saturday you should refuse. Ask them to run a drill in a sandbox with automation off, and to show you the log. A partner who offers only a licence name has not passed.

Ask them not to extend the G2 ranking past the sentence that contains it. A firm that turns one clause into a promise about your recovery time is inventing a number. You want the firm that quotes the sentence and then asks what your drill showed. Hiring a consultant is that question. A badge is not.

Do not crown any firm, including this one. Compare two firms on the drill and on the list of objects left out. If neither has a drill, do not sign. Run the drill with your own administrators first if you must. A partner can help you run it. They cannot substitute for it.

## What you settle before the job is switched on

Write the objects in and the objects out. Write the retention and the deletion approver. Name the org a restore may target in a drill, and the org it may not target until you say so. Turn automation off in the drill plan, and name who turns it back on. Schedule the drill. Watch it. Write down what came back blank.

Read the drill log before you call the job done. Which objects returned rows. Which returned none. Which child records came back without the parent the new org expects. Which user the job ran as, and whether that user could see fields a seller must not see. A log you have not read is not a pass. A partner's screenshot of a green status is not a substitute for the object that came back blank. Write the blank object into the scope as excluded or as a fix. Do not leave it as a surprise for the disaster you bought the product to survive.

Then keep the migration map, if you have one, in a different document with a different owner. The day you use a restore to populate a redesigned org is the day you have mixed the two. Stop and split the work. The close on 18 November 2024 put Own Company inside Salesforce's backup story. It did not map your fields, and it did not make a snapshot into a new CRM.

:::warn
Do not schedule a restore as the cutover for a CRM migration. Backup returns a copy of a moment. It does not apply a field map, and it will not kindly skip the automation you forgot to switch off.
:::

The quote is ready when a new administrator can see what is held, how long it is held, and how a drill runs, without asking the partner who sold the licence. If the page still says data migration and names no object, send it back. People will keep searching OwnBackup. The answer is backup and restore, under the name the product carries now, and it is not the Saturday plan.

## The other searches

The project quote is on [own ownbackup implementation cost](/own-salesforce-implementation-cost). That page does not print a figure. Who bought the company is on [what happened to own ownbackup](/what-happened-to-own). The connector is on [integrating own ownbackup with Salesforce](/integrating-own-with-salesforce). Whether to move is on [should I migrate from own ownbackup](/should-i-migrate-from-own). The customer fee is on [own ownbackup licence cost](/own-salesforce-licence-cost). Who to hire is on [hiring for own ownbackup](/hire-own-salesforce-partner). This page does not rank an agency.


## Questions

### What should we call OwnBackup now?

People still search OwnBackup. The company in the acquisition is Own Company. Salesforce completed that acquisition on 18 November 2024. Own Recover is now Salesforce Backup and Recover. Use the current product name in new documents, and answer the old search with the same scope. The scope is backup and restore. Changing the name does not turn the job into a migration.

### Is a backup restore a data migration?

No. A restore puts a copy back into an org you name. A migration maps fields, drops what you do not want, and controls automation around the load. A backup does not contain that map. Using a restore as cutover can overwrite tests, duplicate records, and fire emails. Buy a safety copy and a migration as two lines if you need both.

### What should an Own Salesforce implementation quote list?

The objects and files the job holds, and the ones it does not. How long copies are kept, and who may delete them. One drill you will watch, including which org receives the restore and how automation is stopped. The hours your own administrators spend. A statement that the backup is not the cutover. This page will not invent a price or a recovery-time number.

### May we repeat the G2 ranking in our business case?

Repeat the product sentence already quoted on this page if a business case needs the ranking. Do not add a recovery time, a second award, a market share, or a claim that the ranking covers migration. Your evidence for your own org is the drill you watched, not a clause written about the product in general.

### How do we choose a backup partner?

Do not use a ranking of firms. Ask for the object list, including something you added recently. Ask which org a restore targets. Ask for a drill with automation off. Ask the firm to write that backup is not the migration cutover. A partner who leads with the old OwnBackup name as if it were a migration product, or who extends a review ranking into a service level, has not passed.

### Is own ownbackup owned by Salesforce?

Yes. People still search OwnBackup. Salesforce completed the Own Company acquisition on 18 November 2024. The full account is at https://synconai.com/what-happened-to-own.

### When did Salesforce acquire own ownbackup?

The agreement was announced on 5 September 2024. Completion was 18 November 2024.

### What happened to own ownbackup after the Salesforce acquisition?

Own Recover is now Salesforce Backup & Recover. Backup is not a migration.

### Should I migrate from own ownbackup to Salesforce?

Do not migrate production data “into Own” as if Own were the new CRM. Decide what must be recoverable, and test a restore.

### What is the own ownbackup licence cost, or the price Salesforce paid?

The 5 September 2024 announcement said approximately $1.9 billion in cash, net of shares Salesforce already owned. That figure is the deal. It is not your licence fee. The licence read is at https://synconai.com/own-salesforce-licence-cost.

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