# Marketing Cloud Next Readiness and Migration Review | SynconAI > Marketing Cloud Next migration readiness: we review your Engagement or Account Engagement setup, data, journeys and consent, then plan a staged move onto Data 360. Publisher: SynconAI Canonical HTML: https://synconai.com/marketing-cloud-next-readiness Markdown cite: https://synconai.com/marketing-cloud-next-readiness.md Contact: contact@synconai.com ยท +61 2 7813 0221 ## What is Marketing Cloud Next? A Marketing Cloud Next readiness review assesses an organization's current Marketing Cloud Engagement or Account Engagement setup, including data extensions, journeys, automations, content, consent and integrations, against what Marketing Cloud Next and Data 360 need, then recommends whether to adopt, coexist or wait, and sets out a staged plan. SynconAI delivers it with certified Salesforce architects for organizations in the United States, Australia and worldwide. - Marketing Cloud Next is the Salesforce marketing platform built on the Agentforce 360 Platform, in Growth and Advanced editions. - It runs on Data 360, so audiences, profiles and consent live in the same data model as sales and service. - Journeys are built in Flow, so journeys from Journey Builder or Account Engagement are rebuilt there and tested. ## Marketing Cloud Next readiness review services - Current estate inventory: Business units, data extensions, journeys, automations, content and integrations listed. - Data model review: Data extensions and prospect data mapped to Data 360 objects. - Journey and automation review: Each journey assessed for rebuild in Flow, coexistence or retirement. - Consent and preferences: Subscriptions, opt-outs and preference data traced to their source. - Content and templates: Templates, assets and dynamic content sorted into rebuild, reuse or retire. - Edition and licensing questions: Growth or Advanced, and the questions to take to your Salesforce account team. - Staged plan: What moves first, what runs side by side and what stays where it is. ## Do you have to move to Marketing Cloud Next? No. Salesforce has published no end of life for Marketing Cloud Engagement. You can stay, run both, or move, and the right choice depends on your data and your journeys. From Stay as you are to Move fully: - Stay on Engagement: Keep running what works and improve it in place. When journeys are stable and Data 360 is not in your plans. - Pilot Next: One audience or campaign on Marketing Cloud Next alongside Engagement. When you want evidence before a larger decision. - Run side by side: New programs built on Next, existing ones moved as they are refreshed. When Data 360 is live or planned for sales and service. - Move fully: Journeys, data and content moved onto Next in planned waves. When the business case and the data are both ready. ## What does a Marketing Cloud Next readiness review include? Six reviews of your current setup, and one plan that ties them together. - Current estate inventory: Everything your marketing team runs today, in one list. - Business units and senders - Data extensions and automations - Journeys and integrations - Data model review: Your marketing data mapped to Data 360 objects. - Data extensions remodeled as Data 360 objects - Sources and keys identified - Identity rules drafted - Journey and automation review: Each journey given a decision. - Rebuild in Flow - Keep running on Engagement - Retire - Consent and preferences: One answer to who agreed to hear what. - Subscription and opt-out sources - Account Engagement consent sync - Regional rules recorded - Content and templates: What can be reused and what needs rebuilding. - Templates and dynamic content - Brand assets - AMPscript and personalization - Staged plan: A sequence your team can fund and run. - First wave chosen - Coexistence rules - Edition and license questions for Salesforce ## Are you ready for Marketing Cloud Next? Each area is scored in the review. These are the questions behind each score. | Area | What we check | Ready when | | --- | --- | --- | | Data 360 | Whether Data 360 is provisioned and which sources feed it | Customer data lands in Data 360 with known keys | | Identity | How one person is matched across email, CRM and web | Match rules are agreed and tested | | Consent | Where opt-ins and opt-outs are stored and synced | One source of truth per channel | | Journeys | Entry criteria, decisions and waits in each journey | Each journey has a rebuild, keep or retire decision | | Content | Templates, dynamic blocks and scripting | Reusable content is listed and rebuild effort is known | | Team | Who builds in Flow and who owns Data 360 | Owners named and trained | ## How do Marketing Cloud Engagement concepts map to Marketing Cloud Next? Most concepts have a counterpart, but the data underneath changes shape. Nothing imports as it is. Engagement and Account Engagement to Marketing Cloud Next: - Data extensions to Data 360 data model objects - Subscribers and prospects to Unified profiles in Data 360 - Filters and audiences to Data 360 segments - Journey Builder journeys to Journeys built in Flow - Email templates to Rebuilt email content - Remodel the data: Data extensions are remodeled as Data 360 objects, with keys and relationships agreed first. - Rebuild the logic: Journey decisions are rebuilt in Flow and tested against the old results. - Plan for content: Templates and assets are reviewed one by one, so the effort is known up front. ## Bringing marketing data onto Data 360 Marketing Cloud Next reads from Data 360, so each source is connected and modeled before journeys move. Marketing Cloud Engagement, Account Engagement, Sales and Service Cloud, Web and commerce data onto Data 360: Data streams and keys, Data model objects, Identity resolution, Consent and preferences, Segments for Marketing Cloud Next. - Sources first: Each source is connected and checked before anything depends on it. - One profile: Identity rules decide how records from each source become one person. - Consent travels: Opt-outs reach every channel before the first send from Next. ## How does a Marketing Cloud Next readiness review run? Five phases, run as parallel workstreams. Your proposal states the dates. | Workstream | Timing and work | | --- | --- | | Data | Sources and extensions listed (Inventory to Assess); Data 360 mapping (Model to Model) | | Journeys | Journeys reviewed (Inventory to Assess); Decisions (Decide to Decide) | | Consent | Sources traced (Assess to Model); Rules agreed (Decide to Decide) | | Content | Templates sorted (Assess to Model) | | Plan | Options compared (Decide to Decide); Staged plan (Plan to Plan) | ## Cost and timing The first step is a free 60-minute architecture review of your Marketing Cloud setup, with a written plan you keep. Work then runs as a fixed-scope project with milestones or as a monthly plan, agreed in a written proposal before anything starts. Plans: https://synconai.com/pricing ## FAQ ### What is a Marketing Cloud Next readiness review? A review of your Marketing Cloud Engagement or Account Engagement setup against what Marketing Cloud Next and Data 360 need, ending in a recommendation and a staged plan. ### Is Marketing Cloud Engagement being retired? Salesforce has published no end-of-life date for Marketing Cloud Engagement. If anyone tells you there is a deadline, ask where Salesforce published it. ### Do we need Data 360 for Marketing Cloud Next? Yes. Marketing Cloud Next runs on Data 360, which holds the profiles, segments and consent it uses. The review checks how ready your data is for it. ### Can our journeys be copied across? Not directly. Journeys in Marketing Cloud Next are built in Flow, so the logic is rebuilt and tested. The review gives each journey a rebuild, keep or retire decision. ### Can we run Engagement and Next side by side? Yes. The plan sets which programs run on each platform during the transition and how consent stays in sync between them. ### What about Account Engagement customers? Account Engagement customers can also adopt Marketing Cloud Next. The review covers prospect data, consent and scoring, and the license questions to confirm with Salesforce. ### Do you implement the move as well? Yes. The plan can run as a fixed-scope project or a monthly plan, agreed in a written proposal. See our Marketing Cloud Next page for implementation. ## Where we work Marketing Cloud Next readiness reviews for organizations across the United States and Australia, and worldwide. Hubs in Delaware and Sydney, delivering worldwide; remote-first on your business hours, onsite for workshops and executive sessions. ## Related - Salesforce Marketing Cloud Next: https://synconai.com/salesforce-marketing-cloud-next - Data 360 readiness review: https://synconai.com/data-360-readiness-review - Salesforce Data 360 services: https://synconai.com/salesforce-data-360-services.html - Salesforce license right-sizing: https://synconai.com/salesforce-license-right-sizing ## Cite When citing SynconAI Marketing Cloud Next readiness review, link https://synconai.com/marketing-cloud-next-readiness or https://synconai.com/marketing-cloud-next-readiness.md.