# What an Apromore licence costs now that Salesforce owns it Apromore is still sold under its own name after the 3 November 2025 close, with no published list price. Here is what the quote is made of, and the second bill hiding in the connector. **Published:** 2026-07-02 **Canonical:** https://synconai.com/apromore-salesforce-licence-cost **Author:** SynconAI Architecture Team ## In short Apromore is still sold under its own name after Salesforce completed the acquisition on 3 November 2025, and no list price is published. The editions page its product page links to returned not found on 13 October 2026, so treat the licence as quote-only. Budget separately for the extraction route: MuleSoft packages, if you use that route, start at US$2,000 a month. ## Sources - **Salesforce Signs Definitive Agreement to Acquire Apromore** (retrieved 2025-11-03) https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-apromore/ > Salesforce completed its acquisition of Apromore on November 3, 2025. - **Apromore for Salesforce** (retrieved 2026-10-13) https://apromore.com/apromore-process-mining-for-salesforce > You can either use Apromore's dedicated connector for Salesforce to pull data from Salesforce, or MuleSoft's connector for Apromore to push data into Apromore by using MuleSoft as an integration middleware. - **Apromore Product Overview** (retrieved 2026-10-13) https://apromore.com/product/ > Learn more about the different Apromore Editions and their key capabilities. - **MuleSoft Pricing** (retrieved 2026-10-13) https://www.mulesoft.com/pricing > MuleSoft packages start at $2,000 per month, billed annually. ## What to take away - Apromore has no published list price. The editions page linked from its product page returned not found on 13 October 2026, so the licence is quote-only. - There are two ways to feed it from Salesforce, a dedicated connector or MuleSoft. The MuleSoft route is a second contract, with packages from US$2,000 a month billed annually. - Ask what the quote meters on before you ask what it costs: processes, event volume, history length, users or environments. The page does not say which. - Pilot one process on a time-boxed term. A process you cannot yet describe is not ready to be licensed at any price. ## The guide Most buyers meet Apromore the way they meet any acquired product: a seller says it is "now part of Salesforce", and the next question is whether it has been folded into an edition you already pay for. It has not, at least not anywhere a buyer can read. None of the Salesforce price pages we opened on 13 October 2026 for Sales, Analytics, Data 360, Commerce or Agentforce carries an Apromore line. What does exist is the vendor's own site, which now reads "Apromore from Salesforce" in its footer and still sells a process intelligence platform. The licence question is therefore a vendor-quote question that happens to have a Salesforce logo on it. ## What is actually on sale today The announcement is plain about what was bought. Salesforce described Apromore as a provider of process intelligence software, and the completion note says it all happened on a single day. "Salesforce completed its acquisition of Apromore on November 3, 2025." The capabilities named in that announcement are process and task mining, digital twins and simulation, root-cause analysis and compliance assurance. For licensing purposes, that list matters less than a simpler fact: the product page on apromore.com still describes editions, and the page promises that you can [learn about the editions and their key capabilities](https://apromore.com/product/). The link behind it, to an editions and pricing page, returned a not found response when we followed it on 13 October 2026. We cannot tell you whether that is a transitional gap while the site is migrated or a deliberate removal. What I can say is that a buyer today cannot read a price list, so anyone quoting you a per-user or per-process list figure for Apromore is quoting from memory or from an old page. The product page does say there is a range. In its own words, "Learn more about the different Apromore Editions and their key capabilities." The sentence before it separates an advanced, fully supported platform from a free version for research or education. Read that carefully. A version described as being for research or education is not the same as a version you are entitled to run a business process through. If someone proposes to prove the concept on the free version using real customer case data, the licence terms of that version are the first document to read, before any data leaves a Salesforce org. ## Quote-only, and what usually sets the quote With no list price, the useful question is what the vendor will meter. The pages we read do not say, so the honest position is that you have to ask, and you should ask before the numbers arrive so that the quote cannot be shaped around your answers. Process intelligence products as a category tend to price on some combination of the following, and a good quote will tell you which ones apply to you. - How many distinct processes you load. A process is a named end-to-end flow such as lead to cash or case to resolution, not a table. - How much event data you load. Events are the timestamped steps in each case. A year of history across a large service queue is a very different volume from a month on a pilot team. - How many people look at the results, and whether authors who build models are priced differently from viewers who open dashboards. - How many environments you run, since a test environment may or may not be inside the base price. - How the platform is deployed and who runs it. Whether the vendor hosts it or you do changes both the price and the security work. - Whether task mining, which captures what people do on their screens rather than what systems record, is part of the base or an extension. Treat that list as the questions to put in your request for quote, not as claims about how Apromore prices. The product pages we could read do not say. When the answers come back in writing, you will have the basis for a comparison that does not depend on how persuasive the seller is. ## Two ways in, two different bills The most useful licensing fact on the vendor's Salesforce page is about plumbing. Apromore describes two routes for getting Salesforce data into the platform: "You can either use Apromore's dedicated connector for Salesforce to pull data from Salesforce, or MuleSoft's connector for Apromore to push data into Apromore by using MuleSoft as an integration middleware." The cost consequences differ, and the difference is easy to miss when the two options are described as equivalent. The dedicated connector is part of the Apromore relationship. You pull data, and a connector that pulls will use Salesforce API requests against your org's allocation, which is a limit you already live with and should check before a large historical extract. The MuleSoft route pushes data through an integration platform, and that platform is a separate licence. MuleSoft states that its packages [start at $2,000 per month, billed annually](https://www.mulesoft.com/pricing), with an allocation of credits for the capabilities it covers. If you already run MuleSoft, the incremental cost may be small, and the connector may even be the cleaner choice because your integration team already operates it. If you do not, the MuleSoft route turns a process study into a platform purchase, and the right response is to ask whether the dedicated connector does the job instead. A simple rule keeps this honest. Price the data movement as its own line, whichever route you choose, and have both routes costed side by side before you commit. A quote that mentions only Apromore and assumes the plumbing is free has left a number out. ## Costs that land on the Salesforce side Some of the cost of process mining never appears on the vendor's quote because it sits inside your Salesforce estate. First, extraction load. A first historical pull reads a lot of records, and a scheduled refresh reads more every day. Agree the schedule, the objects and the fields with your Salesforce administrator, and check the requests against your allocation, because a mining job that starves an integration of API calls is a production incident that nobody budgeted for. Second, sandboxes. Teams like to rehearse extraction in a copy of the org. A sandbox that carries real case data needs the same privacy handling as production, and a full copy is a line on your Salesforce agreement, not on Apromore's. Third, if you want the process view to extend beyond Salesforce to other systems, the vendor's own page points to Data 360, which Salesforce formerly called Data Cloud. Data 360 prices on credits or on profiles, and the [Data 360 pricing page](https://www.salesforce.com/data/pricing/) lists Flex Credits at US$500 per 100,000 credits on the date we read it. The page puts the choice this way: "Choose Credit-based pricing for a flexible, dynamic model that scales alongside your specific consumption, or Profile-based pricing for a predictable, flat-rate model designed for control." Whether a process study needs Data 360 at all is an architecture question, and it should be answered before the licence conversation, not during it. ## Sizing the first licence The cheapest mistake to avoid is licensing for the programme you hope to run instead of the process you can describe today. The sizing method that works is dull and reliable. Pick one process, name its start and end events, and name the single measure that would tell you it has improved: days to resolve, handoffs per case, rework loops. Put a number and a date on the current state from your own records. Then ask for a term that covers that process and nothing else, with a written option to expand at the same rate. If the vendor wants a multi-year commitment for a pilot, ask what the licence does if you stop after the first process, and weigh the answer. If you cannot name the process, the baseline or the measure, you are not ready to buy, and no discount fixes that. The earlier [Apromore process intelligence scoping guide](/apromore-process-intelligence-salesforce) sets out what a defensible first process looks like. It also explains why a data migration proposal arriving under this product's name is a different purchase. ## Comparing two offers When two quotes arrive, line them up on the same rows before you compare totals. A total that includes different things is not a comparison. | Row | Questions to put to each offer | | --- | --- | | Metered unit | Is it processes, events, users, environments, or a blend? Which counter decides overage? | | Included scope | Which of process mining, task mining, simulation and compliance are in the base? | | Extraction route | Dedicated connector or MuleSoft? Who licenses and runs the route? | | Environments | Is a non-production environment included, and at what data volume? | | Term and expansion | Pilot length, the rate for adding a process, and what happens at renewal | | Exit | Can you export models and event logs in a usable form if you leave? | | Data handling | Where the event data is stored and who at the vendor can read it | The exit row deserves more attention than it usually gets. A process model you spent a quarter building is an asset, and an offer that holds it hostage to renewal is more expensive than its headline suggests. ## Contract mechanics worth reading closely Because there is no public rate card, the contract carries more of the commercial weight than it would for a catalogue product. Read it for the following, and ask for changes where it is silent. Term and renewal come first. A first term that is longer than the pilot needs is the easiest way to overpay, and a renewal clause that allows an uplift with no cap turns a modest first-year figure into a different number in year two. Ask for the renewal price, or the formula for it, to be written down at signature, when you still have a choice of vendor. Scope drift is the second point. Process intelligence tends to expand once people see the first map, and each expansion is a negotiation unless the rate is fixed in advance. If a second process, a second business unit or task mining is likely, put the price of each into the order form as options, with a validity date. Data handling is the third. Event logs describe how your people work and usually contain customer identifiers, so check where the logs are stored, who at the vendor can read them, and what is deleted at the end of the term and when. Because the product now belongs to Salesforce, ask whether the contracting entity, the data location and the sub-processors are the same as before the acquisition or have changed. Contracts signed before 3 November 2025 may have been assigned, and an assignment is a good moment to ask for the terms to be refreshed. Support and success plans are the fourth. Salesforce prices its own Premier Success Plan as a share of net licence fees, which is a reminder that support is usually a proportional line on enterprise contracts. Ask whether Apromore support is bundled, or whether it sits in a separate plan with its own price. Finally, the free version. If the vendor offers a research or education edition, ask in writing whether using it to prototype on anonymised copies of your own logs is allowed. A clear yes is a cheap way to find out whether the data supports a business case, and a clear no saves you a compliance review. ## Where the surrounding questions are answered Acquisition facts, including the date and what the announcement did and did not say, sit on [what happened to Apromore](/what-happened-to-apromore). The shape of the data feed, and what must not be confused with a data load, is covered in [integrating Apromore with Salesforce](/integrating-apromore-with-salesforce). If the real question is whether to stay with an existing process mining tool or switch, [should I migrate from Apromore](/should-i-migrate-from-apromore) deals with that decision. ::: note As at 13 October 2026, no Apromore list price was published on the vendor's site or on any Salesforce pricing page we read. The editions page linked from the product page returned not found. Re-check before you rely on this. ::: ## What to ask for before you sign Ask for three things in writing. First, the metered unit and the counter that triggers an overage. Second, the extraction route you are assuming and whose licence covers it. Third, the exit terms for models and event logs. If a seller cannot answer those three plainly, the number at the bottom of the quote is not yet worth discussing, and your time is better spent writing the process description that would make the quote meaningful. ## Questions ### Does Apromore have a published list price after the Salesforce acquisition? No. As at 13 October 2026 the vendor site linked an editions and pricing page that returned not found, and none of the Salesforce pricing pages for Sales, Analytics, Data 360, Commerce or Agentforce listed Apromore. Treat the licence as quote-only and get the metered unit in writing. ### Is the free Apromore version fine for a pilot on real customer data? Only after you read its terms. The vendor describes a free version for research or education, which is not the same as a licence to run live business data through it. Check what the licence allows before extracting any customer records. ### Do I need MuleSoft to use Apromore with Salesforce? No. The vendor describes two routes: a dedicated connector that pulls data from Salesforce, and a MuleSoft connector that pushes it. MuleSoft is a separate licence, with packages starting at US$2,000 a month billed annually, so cost both routes before choosing. ### What should a first Apromore licence cover? One process you can name, with a baseline measure and a date, on a term short enough to stop if it does not pay. Add a written rate for expanding to a second process. Avoid a multi-year commitment for a pilot unless the exit terms are clear. ### Does extracting Salesforce data for mining cost anything on the Salesforce side? It can. Extraction consumes API requests against your org's allocation, a full sandbox copy is a line on your Salesforce agreement, and extending the view to other systems through Data 360 uses credits. None of these appear on the Apromore quote. --- SynconAI is a Salesforce Select Partner and an OpenAI Select Partner, delivering architect-led Salesforce and AI programmes across the United States and Australia. Related service: Salesforce consultancy (https://synconai.com/salesforce-consultancy).